All Blog Articles

Facebook Algorithm that Hampers Your Content Marketing

April 14, 2014 Neha Bawa 2

A few days back, Facebook updated its algorithm that assessed which “stories” show up on the News Feed. The social media insiders analyzed the change and concluded that it would impact few businesses that are dependent on Facebook for their advertising and social media marketing But they might have deduced the wrong reason for the […]

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Facebook Updates Newsfeed, To Filter Undesirable Links

April 11, 2014 Neha Bawa 2

Yesterday, Facebook announced on their blog forum ‘newsroom’, that they are making some improvements to minimize the stories on the news feed which are reported to be spammy and undesirable. According to Erich Owens and Chris Turitzin, “Many of these stories are published by Pages that deliberately try and game News Feed to get more […]

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Best Practices for Responsive Web Design 2018 with Infographic

May 18, 2018 uzra mohiuddin 16

Responsive design for a website is often used in the context of mobile users. Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen […]

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Google Penalizes A Large Guest Blog Network: Webmasters Beware!

March 20, 2014 uzra mohiuddin 6

“Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way anymore“. This was the contrast that Google’s Matt Cutts put forward to highlight the spam that was circulating in the name of Guest Blogging. It […]

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12 Point Local SEO Checklist for 2017 & Beyond [Infographic]

November 9, 2016 Sarvesh Bagla 3

Local SEO has never been as important as it is in the current times. While location based SEO was always something that was a part of the optimization exercise, the kind of special focus and attention that it has generated in recent times has led to special efforts being directed towards leveraging it for maximum […]

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EXIF Embedding Might Just Help Boost SERP Rankings

March 3, 2014 uzra mohiuddin 4

Image courtesy: http://petapixel.com Ever thought an image’s EXIF data could help in ranking on Google’s search? Well, there is some truth in that fact for sure. At least after Matt Cutts’ Google Webmaster’s help video, future prospects can be speculated upon. “The short answer is we did a blog post in April 2012 where we talked about […]

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Context Clues: The Tool for Paid Advertising Campaign’s Success

February 25, 2014 uzra mohiuddin 1

It’s been almost 6 months since Google launched enhancements in its Google Adwords campaigns, last July; but many advertisers have not yet imbibed them in to their campaigns. Contextual clues as it is referred to is what was launched to help advertisers gain better insights into their ad campaigns and therefore yield better visibility. Businesses […]

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The Link Building Predicament – To Do or Not To Do?

February 24, 2014 uzra mohiuddin 2

The Epidemic Every time Google or Matt Cutts comes up with an update, it feels like ‘all hell broke loose’ for websites across the internet. Webmasters go frenzy and start speculating at random! The Penguin, Panda and Hummingbird updates saw chaos and anxiety brimming amongst website owners, uprooting quite a few and subjecting many others […]

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Facebook’s New Targeting Options – Dilemma or Boon?

February 22, 2014 uzra mohiuddin 1

There has been a lot of criticism lately, about the way Facebook has been dealing with its ads. Having said that Facebook is one of the platforms where its user strength can be leveraged to gain visibility, footfalls and conversions; there has been a lot of spamming happening alongside as well. Simply put, advertisers being […]

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Leveraging IFTTT for SEO and Social Media

February 19, 2014 uzra mohiuddin 10

IFTTT quite simply stands for ‘If This Then That’ and is a platform that operates on the principal of Trigger and Action. It has things called recipes that are a combination of a trigger and an action, in saying that the ‘if this’ part of the recipe is the Trigger and the “then that’ part […]

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