Techmagnate acquires BlogX
In May 2017, Techmagnate acquired BlogX, India’s largest community of professional bloggers, with the goal of bringing bloggers and brands closer to each other.
Bloggers need other bloggers to form a distribution network. And very often, brands feel unable to move forward with their content marketing and guest blogging efforts because they’re not connected to a strong community. BlogX addresses this need by providing a platform for bloggers, content creators, publishers, and brands to connect with each other.
The BlogX community spans several different verticals:
- Digital Marketing
- Food, Beverage, and Hospitality
- Lifestyle, Fashion, and Beauty
- YouTube “Vloggers”
- and many more.
Through a series of quarterly workshops and one annual conference, we’re bringing together a network of blogger communities, content creators, and publishers on a common platform.
BlogX and Business Impact
What we’re really excited about is the impact our new acquisition will have on our clients through the potential of guest blogging.
Guest blogging is a well-established method of content distribution and building backlinks for search engine Optimization. The challenge for businesses – whether they’re B2C, B2B, or agencies – is finding high-quality bloggers and sites through which they can distribute their content.
Through our acquisition of BlogX, Techmagnate will further enhance its end-to-end digital marketing services that begin with content creation, lead up to content optimization, and find fruition in content distribution for better viewership, shareability, and lead generation.
Click here to see how guest posting and guest blogging can be beneficial to your business. Our team is here to help you with all your digital needs.
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