App Store Optimization (ASO) Services India

We begin with a thorough keyword research, analysis, sorting, and targeting to maximize your app’s exposure. By ensuring that your app is discoverable for the search terms used by your target audience, we increase the chances of attracting relevant users.

The name or title of the app is the most important element of ASO. It should find a middle ground between being unique, having a strong branding, and using relevant keywords. After you know your target audience’s preferences, we recommend concise titles, followed by a separator (dash or vertical bar), and strategically incorporating keywords to increase your site’s visibility and attract more users.

The description of your app must simply and concisely describe its functionality, features, and why users should download it. Our team regularly updates them to attract the right users and multiply downloads.

As an app store optimization agency, our job is to learn about your users' sentiments and suggest optimization strategies and tactics accordingly. We help you encourage ratings and reviews from satisfied customers through CTA prompts or incentives.

We update your app listings for seasonal events and special promotions. Current photos and videos promote downloads by helping users understand the features of your app. Consider it as maintaining a current and relevant storefront for your app.

Similar to how your app’s name can let users find your app, the publisher’s name and reputation also influence app searchability.

Selecting a relevant app category determines discoverability and how the app will perform against competitor brands. For example, if you mistakenly categorize a fitness app under games, your target users might never find it. We help you select the right category for your app in the relevant app stores after a thorough analysis of audience behavior and competitor categories.

The goal of our ASO is to increase app downloads. However, we don’t stop there. After accomplishing downloads, we facilitate app engagement and retention by introducing incentivization, incorporating personalization features, actively seeking and acting on user feedback, and regularly updating the app.