Enhance Visibility with Our ASO Services
- Rated Top 5 Mobile Marketing Agencies in India – Clutch
- Ranked 1st in TOP 100 Mobile Application Marketing Companies in India – THE MANIFEST, March 2022
- Featured in Top 20 App Marketing Agencies globally by Mobile App Daily
- Featured in Top 15 App Marketing Companies globally by DIGITAL.COM
The app market is highly competitive. In just 2022, there were about 1.96 million apps on Apple App Store and 2.6 million on Google Play Store (source: Statista). Simply developing a great app isn’t enough. It needs to stand out and reach the target audience, and ASO helps you do that.
What Is ASO And Why It Matters
App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing based on the principles of SEO. It works on optimizing an app’s presence in app stores, like Apple App Store or Google Play Store, which helps –
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- 🚀 Enhance App Discoverability – ASO helps improve an app’s visibility by optimizing areas like title and description to make it more likely to appear in relevant search results. This increased visibility leads to more organic exposure and makes your app easily discoverable.
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- 💯 Compelling App Listing – ASO focuses on optimizing the app’s metadata, screenshots, icons, and other key elements. This creates an appealing and informative app listing.
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- 📈 Increase App Downloads – Improved discoverability and a compelling app listing naturally lead to users downloading the app and that too organically.
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- 🔍 Enable Continuous Monitoring and Iteration – ASO allows for continuous monitoring of an app’s performance, analyzing user behavior, and tracking competitors. This means that by gathering valuable insights and feedback, ASO is a data-driven app marketing strategy.
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Our Approach to App Store Optimization
As a leading ASO Agency, we have developed a proven approach to app store optimization services based on our experience.
ASO Keyword Research
Our approach includes thorough research, analysis, sorting, and targeting keywords to maximize your app’s exposure. By ensuring that your app is discoverable for the search terms used by your target audience, we increase the chances of attracting relevant users.
App Title
The app name or title is the most important aspect of ASO. It should strike a balance between uniqueness, branding, and relevant keywords. We recommend concise titles, followed by a separator (dash or vertical bar), and strategically incorporating keywords.
App Description
An app’s description must clearly explain its functionality, features, and why users should download it. We emphasize the importance of keeping the description simple, concise, and regularly updated to drive downloads.
App Reviews & Ratings
Reviews and ratings have a significant impact on app rankings, we assist in encouraging ratings and reviews from satisfied customers through prompts or incentives. We also analyze your existing reviews, strive to increase the volume of positive-sentiment ratings, and leverage user feedback to improve your app’s ASO performance continually.
App Logo
Recognizing that a visually appealing app logo is crucial in creating a positive first impression, we recommend compelling logos with eye-catching colors, unique shapes, and imagery that aligns with your app’s branding.
App Screenshots
We include screenshots and videos in your app’s listing that allow potential users to visualize its features and functionality, ultimately persuading users to download the app. These visual assets serve as your window display to the world.
App Publisher Name
The publisher’s name and reputation also influence app searchability. We assist in choosing a publisher name that succinctly describes the types of apps you develop.
App Category
Knowing that selecting a relevant category is crucial for success, we assist in selecting the right category for your app in the relevant app stores. We consider factors like the best fit for your app, user mindset, and competitor categories when making this decision.
App Downloads & Retention
After achieving downloads, we assist in facilitating app engagement and retention by introducing incentivization, incorporating personalization features, actively seeking and acting on user feedback, and regularly updating the app.
App Store SEO Experts: Delivering End-to-End ASO Solutions
We’re a leading App Store Optimization Agency, so we are well aware of the challenges associated with app store optimization (ASO). That’s why we have assembled a team of experienced ASO experts who combine their expertise with advanced monitoring and analytics technology. This powerful combination allows us to fine-tune and optimize every aspect of your ASO campaign.
1. Findability: Ensuring Your App Gets Discovered
We enhance the discoverability of your app through targeted keyword optimization. By analyzing user behavior and search trends, we optimize your app’s visibility in app store search results. This increases the chances of reaching your target audience and ensures that your app gets discovered effectively.
2. Captivating App Page: Converting Discoveries into Downloads
Once potential customers find your app in the rankings, we make your app page compelling enough to impress them. Factors such as logo and preview design, well-formatted descriptions, and positive app reviews greatly influence their decision.
3. Amplifying Your Reach: Harnessing Other Marketing Channels
There are limited ways to push your app visibility, discoverability, and rankings through App Store SEO and Google Play SEO. Thus we harness the power of other marketing channels and tools to get the word out about your app and amplify its reach.
Our clients:
Wynk Movies App
Wynk Music App
My AirtelOur Awards and Accolades
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In today’s app-driven world, staying ahead of the competition is crucial for business growth. With our expertise as the best ASO services provider, we can help your app rise above the noise and achieve the success it deserves.
Whether you’re looking for a tailored ASO plan or need assistance with Paid App Promotion, our experienced team is here to guide you. Take the first step towards app success by contacting us today.
ASO Plan, Pricing & Packages
Choose from our flexible ASO plans and packages tailored to meet your needs. Our App Store Optimization Services in India services include keyword research, app title optimization, competitor analysis, user review management, and more. Select the perfect plan for your app’s success.
Optimization
If you’re not sure which ASO plan works best for you or need a custom plan for Paid App Promotion, simply get in touch with us.
App Store Optimization FAQs
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What is ASO, and what does it involve?
ASO, or App Store Optimization, is the process of optimizing mobile apps to improve their visibility and rankings on the search on app stores like Google Play or Apple App Store. Typically, ASO involves various techniques such as keyword research, app title, and description optimization, app icon design, user review management, and competitor analysis.
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How does ASO work to improve app visibility?
ASO works by strategically optimizing different elements of an app’s listing in the app stores. By implementing these optimizations, the app becomes more discoverable in app store search results, leading to increased visibility and organic downloads.
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How does ASO differ from traditional SEO?
ASO and traditional SEO share some similarities, but they are distinct practices tailored for different platforms. ASO focuses specifically on optimizing mobile apps for better visibility and search rankings within app stores, while traditional SEO is centered around optimizing websites for search engines like Google. ASO takes into account app-specific elements like app icons, screenshots, and user reviews, which are not applicable in traditional SEO.
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What technologies or software do you employ for ASO?
We utilize a range of tools and technologies to assist with ASO, including keyword research tools, app analytics platforms, competitor analysis tools, and app store optimization platforms. These tools provide valuable insights and data to inform our optimization strategies and help us track and measure the performance of app store optimization efforts.
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Are there any modifications required in my app for ASO?
Depending on your app’s current state, certain modifications may be recommended to support ASO; however, these are often limited to the app listing rather than the app itself. Certain elements, like prompts that encourage users to leave feedback, can be introduced, but these changes in no way affect the app’s functionality or user experience.
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How do you identify the most suitable keywords for ASO?
We conduct extensive keyword research to identify the most relevant and effective keywords for ASO. This involves analyzing search volume, competitiveness, and relevance to your app’s target audience. We use specialized keyword research tools and industry knowledge to identify high-value keywords that can improve your app’s visibility and attract the right users.
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What is the typical cost of ASO services?
The cost of ASO services can vary depending on several factors, including the complexity of your app, the scope of optimization required, the competitiveness of your industry, and the service provider you choose. We offer ASO services as packages or customized solutions. To get a quote on our service, please connect with us.
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