Techmagnate – Digital Marketing Experts for the B2B Businesses
- Delivered an Average Growth of 81% in Traffic and 111% in Leads to B2B Clients in 2021-22
- Extensive Client Portfolio Consisting of Top B2B Businesses
- One of Just 50 Google Premier Partners Out of 4000 Digital Agencies in India
- Received the Digital Excellence Award in Insurance / Financial Services at the 3rd Edition of the Digital Enterprise Summit
Through B2B marketing, businesses can correctly market their products and services as well as expertise to the target buyers for –
- Expanding to New Markets
- Increasing Market Share
- Lower CAC (Customer Acquisition Cost)
- Increase the LTV (Lifetime Value)
- Improving the Visitor-to-Lead Conversion Rate
Who Can Benefit From Our B2B Digital Marketing Services
Wholesalers & Manufacturers
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Techmagnate’s Blueprint for B2B Digital MarketingTake a look at the blueprint we have devised for helping organizations with a successful B2B digital marketing strategy:
Defining the Target AudienceTo start things off, we define your B2B audience. Who are you trying to reach? What are their pain points, challenges, and needs? What type of businesses are you targeting? The more specific we can be about your target audiences, the more effective the marketing plan will be.
Marketing Goals SetupNext, we work closely with you to understand your marketing objectives and set goals accordingly. If your objectives are generating leads, increasing brand awareness, driving website traffic, or anything else, we ensure that they’re defined accurately.
Develop Your MessagingWe devise a messaging framework that communicates the value of your product or service to your target audience effectively. We’ll identify what problems you can solve for your audience, how prospects can differentiate you from your competitors, and the key benefits of liaising with your brand.
Choose Marketing ChannelsWe examine the different marketing channels available to us, including search engine optimization, social media, content marketing, and paid advertising. Accordingly, we choose the channels that are most likely to reach your target audience and achieve your marketing objectives.
Create a B2B Marketing PlanUsing all the insights we have gathered, we develop a comprehensive marketing plan with a proper strategy and timeline. It includes details about the marketing campaigns we’ll run and all the activities that’ll fall under them.
Measure Success and OptimizeWe’ll set up data-driven success metrics that’ll help measure the effectiveness of the marketing campaigns. This helps us identify what’s working and what is not to make adjustments to the campaign.
Frequently Asked Questions
Why is Digital Marketing Important for B2B Organizations?
Digital marketing is important for B2B businesses to –
- Compete with the global B2B businesses leveraging digital technologies for marketing
- Increase online presence through owned, earned, and paid channels
- Complement the new customer journey, which is primarily digital
- Optimize RoI by leveraging performance-related data points
How is B2B marketing different from B2C marketing?
B2C Marketing and B2B Marketing are different in multiple ways:
1. Target Audience: The target audience is where B2B and B2C marketing diverge. For B2B, the target audience is typically the key decision-makers of an organization. In contrast, you directly target the customer in B2C marketing.
2. Content Type: For B2B marketing, the content type needs to be highly tactical that include case studies, white papers, and e-books. In the case of B2C content, blog posts, product descriptions, etc., are ideal. Typically, B2B content demands expertise and detail as the target buyers are experts in their industry/niche who require value-based content.
3. SEO Keywords: In the case of B2B, the searchers are the key decision makers of a target business, i.e., these are high-intent keywords, and their volume can be quite low. In contrast, the search volume for B2C keywords is typically high as these directly correspond to the customer.
4. Purchasing Decisions: B2B audiences are seeking efficiency and expertise. Accordingly, the B2B purchase process requires thorough deliberation. For B2C marketing, that may not be the case. Still, many customers make calculated purchases, but logic, efficiency, and RoI are what drive transactions in the B2B space.
Is Social Media Marketing Effective for B2B companies?
Yes, it is. However, you need to choose the right platform that hosts your target audience. When it comes to B2B social media marketing, LinkedIn is an ideal platform that allows you to target your audience as per the job title, industry, and function. If done correctly, LinkedIn marketing can yield great results for brand awareness and lead generation.
How Much do B2B Digital Marketing Agencies Charge?
Each B2B company is different and has unique objectives; thus, they need bespoke strategies. More importantly, B2B digital marketing is a big landscape involving SEO, Content Marketing, PPC, Web Design, Demand Generation, LinkedIn Marketing, etc. The combination of services you choose will dictate the charges. However, pricing isn’t the best way to choose a B2B Digital marketing agency. The right practice involves considering your objectives and things like experience, expertise, team strength, transparency, trustworthiness, and results.
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