199% growth in organic traffic for a leading loan provider

199% Surge in Organic Traffic for Two-Wheeler and Used Car Loan Provider

A motor-loan company, a prominent name in the industry, encountered substantial challenges in aligning their service offerings with the needs of potential customers searching for bikes, cars, and loans.

Drawing upon our deep-seated proficiency in the BFSI sector, we initiated an Enterprise SEO initiative for our client. By focusing on relevant keywords and user search intent, we established a direct connection with the target audience, resulting in a notable surge in organic traffic and conversions.

The Challenges

While the searches for ‘two-wheeler loans’ and ‘used car loans’ were soaring high, the brand still struggled to secure a prominent position on the Search Engine Results Pages (SERPs).

The main issue was that people naturally think of big banks for loans and finance. So when people searched for bikes, cars, or loans, they couldn’t find our client’s services, which clearly indicated a need for creating interesting and engaging content.

Results

Apr’19-Mar’20 to Apr’22-Mar’23

  • Organic Traffic – Increased by 199%

    We achieved a twofold increase in organic traffic for our clients

  • Ranking KWs (Top 5) – Up by 118%

    We increased the visibility of the keywords in Top 5 keywords SERPs

  • Share of Voice (SOV) [Top 5] – Grew by 12% Downwards arrow in positive manner

    We increased the SOV for the top 5 positions from 1% to 12%

Key Strategies Implemented

  • Thorough Site Evaluation and Competitor Assessment

    Our initiative commenced with an extensive examination of the client’s website and a close analysis of their competitors. This process revealed the areas where we could enhance website content and optimize various elements, such as images and overall content presentation.

  • Identifying Keyword Gap Opportunities

    Placing user intent at the forefront, we recognized the Keyword Gap as a key area for advancement. Through meticulous research and scrutiny of user intent-related keywords in our industry, such as “optimal bikes for extended journeys,” “top-rated KTM bikes,” “preferred scooters for women,” and “best budget-friendly cars,” we pinpointed opportunities to create compelling, high-value content.

  • Crafting and Enhancing Content

    We embarked on the creation of top-tier, user-relevant content that catered to active search queries. This encompassed a diverse range of content formats including articles, maintenance guides, how-to manuals, FAQs, and enticing lead magnets.

    Furthermore, we strategically incorporated incentives to entice readers to share their contact details, thereby bolstering our lead generation efforts.

  • Image Optimization

    We worked especially on optimizing images across the site, which began appearing on Google’s image search, which in turn led to significant traffic being directed to the website.

    Added bonus: The team working on this campaign was recognized with the Most Innovative SEO Campaign Award in our internal awards ceremony!

Jai Krishan

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