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Under our brand management services we provide, we will first of all monitor existing web material about your company’s brand and your products. Our online reputation monitoring software helps keep an eye on both professional journalism and user-created content such as blogs and blog comments.
We will help you proactively respond to negative perceptions and reviews and at the same time, create and promote positive content on various web platforms relevant to your brand and company.
We will also help you devise ways to become more accessible and customer friendly, in terms of the online interfaces you use for interacting with, and providing information to, web users.
Online Reputation Management is related to SEO or Search Engine Optimization, and it uses many of the same techniques. However, ORM has different goals from SEO. Online Reputation Management primarily aims to promote positive or neutral content about an entity – individual, brand or company - rather than just generate more traffic with relation to certain keywords. The main objective is to push negative results down in SERPs, so they are seen by fewer people when searching for that entity.
The process we follow for online reputation management services is simple and includes the following:
1. Promotion of existing positive content
2. New content and social media profile creation
3. Active involvement in the social web sphere (through forums, blogs, social networking)
4. Responding to negative reviews on different online media.
The importance of reputation management services should not be underestimated, as user generated content about products and companies has become very influential today with burgeoning of consumer complaint forums online. These have become important enough to impact search engine results and sway your potential customer into going with your competitor instead. As such, Techmagnate’s brand management services are the best option for corporate reputation monitoring, protection and management.
For more details, check out the Online Reputation Management Packages we offer.
An online reputation is the reputation of a company, person, product, or service on the Internet and digital platforms. Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
Having a good reputation online is important for your growth. People research brands, services and, and products online before they make the final purchase decision. Healthy reputation management can help you increase sales, build trust and credibility, and provide insights into customer preferences, online perception, and market trends.
Online reputation management is an ongoing process and will involve time and commitment. While Google normally recognises changes in indexed sites and profiles every 2-6 weeks, it can take 3-6 months to promote existing positive content, new content and social media creation, and responding to negative reviews.
Techmagnate’s ORM strategy begins with monitoring all existing web material about your brand and products through our online reputation monitoring software. We help you proactively respond to negative reviews and promote existing positive content. For the long term, we help you devise ways of being a customer-friendly and more accessible brand.
No, we do not completely eliminate all negative reviews. Firstly, genuine reviews cannot be deleted on many platforms. And secondly, we view negative reviews as an opportunity - to talk to customers, understand their needs, and respond proactively. This shows other viewers the brand’s side of the story and helps build deeper relationships.
As India’s leading digital marketing agency, we offer a full suite of internet marketing services from conceptualization and strategy to implementation and execution. Our services include web design, SEO, social media marketing, pay-per-click advertising, mobile app marketing, content marketing and video marketing.
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