All Blog Articles

What’s the Difference Between SEO and SEM?

April 8, 2021 Rudra Kumar 1

Marketers today are yet to conclude whether SEM is better for business marketing or if they should stick to the good old practice of SEO. You can use both SEO and SEM to attract website visitors. The only difference between SEO and SEM is that you will get free organic traffic with SEO, whereas with […]

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Core Web Vitals: Definition, Introduction to LCP, FID & CLS, and Core Web Vitals Optimization Tips

March 17, 2021 Prashant Shukla 0

The year 2021 is remarkable in more ways than one. Search engines have evolved and become more competitive than ever before. Google plans to launch a new game-changing metric for ranking websites on it’s search engine. Good UX and page experience will become a crucial ranking factor – all thanks to Google’s newly introduced and […]

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A-Z of Influencer Marketing: How to develop an effective influencer marketing strategy

March 10, 2021 Sarvesh Bagla 1

Is influencer marketing as effective as they say it is? Is it wise to stick to the good old marketing that we know and love? Is there any merit in influencer marketing, or are we wasting our time with it? If you are seeking answers to any of these questions, you have landed in the […]

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Search Engine Marketing Explained: Definition, Benefits, SEM Terms, and Tips for a Successful SEM Campaign

February 24, 2021 Rudra Kumar 3

Did you know that a whopping 63% search engine users click on a paid advertisement on Google? This means you have a 63% chance at getting your content noticed by your target audience over the Google search engine platform. All because you happened to have, your ads displayed to the right people at the right […]

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Marketing Strategy for LinkedIn: How to Market on LinkedIn

February 12, 2021 Sarvesh Bagla 3

Found in the year 2002, LinkedIn began as a networking platform for working professionals. It started its venture as a ‘social media for professionals’ and has soon transformed into one of the largest job boards and marketing platforms for business professionals and individuals today. Whether you’re a business owner, a CXO, a freelancer, an entry-level […]

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Google Discover: Why it Matters and How to Optimize Content for Discover Feed

January 15, 2021 Prashant Shukla 10

Google Discover is the new buzzword on every marketer’s lips. With a new platform like Google Discover, a new opportunity has presented itself for content-rich companies like leading media houses and online publications who hope to scale their online visibility. It goes without saying that optimizing content for this platform has become an inevitable need […]

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Most Effective App Marketing Strategies To Boost Your App Downloads

January 5, 2021 admin 3

If you’re a fan of chess, you know that the Queen is the piece that trumps any other. In today’s business world, the smartphone holds a similar place of honor. Individuals check these devices throughout the day and for a multitude of different purposes. Smartphones are only growing in popularity year on year, and since […]

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What is a Digital Marketing Strategy, and How to Structure a Successful Digital Marketing Plan

December 15, 2020 Sarvesh Bagla 6

Whether you look at India or abroad, there has been a considerable shift in digital marketing and these changes are expected to get more dynamic as the years wear on, and new advancements in the digital space start taking momentum. In fact, digital dynamism has already begun. Marketing has become more challenging than ever before. […]

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Advantages & Disadvantages of Social Media

December 4, 2020 Rudra Kumar 3

The advent of social media has stopped the world in its tracks. It allowed people to interface with friends and relatives in real-time. It gave people the chance to express themselves in different ways through pictures and instant images. And it has now given brands, and business houses the opportunity to reach out to people […]

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YouTube SEO Guide: Top 10 Tips to Rank Your Videos on YouTube

November 2, 2020 Prashant Shukla 3

Ranking videos on YouTube has become an important marketing tool in the hands of successful companies. It helps you get views, builds brand awareness, and drives audience engagement. In this blog, we have covered ten valuable YouTube SEO tips and all aspects of YouTube search engine optimization that you should familiarize yourself with to rank […]

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