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Which Attributes Describe a Good Landing Page Experience?
A landing page is a single page where visitors/customers land after viewing an advertisement/marketing campaign/content asset. It’s quite dissimilar to a web page that encourages visitors to explore more. SEO experts often try to achieve that with internal links, breadcrumbs, and whatnot. That just isn’t the case with a landing page. It’s designed to ensure […]
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How Many Main Pillars of Digital Marketing Are There?
Today, Digital marketing is holding almost every business out there, but what is holding digital marketing? Four sturdy pillars. Simply put, these four pillars serve as the foundation for digital marketing. And if you want to make digital marketing for your brand, you must learn about them and their significance. Four Main Pillars of Digital […]
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What is KPI in Digital Marketing, and Why is it Important?
Key Performance Indicators, or KPIs, are one of the most important aspects of any digital marketing campaign. Measuring the success of your digital marketing strategy is impossible without an effective set of KPIs. They provide valuable insights into the effectiveness of various activities and help determine whether marketing goals and objectives are being met. In […]
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What Should You Consider When Developing Your Website Content?
There’s a lot that goes into figuring out what you should consider while developing website content. And rightfully so. Content is pertinent for a website’s success. Why is Content Important for a Website? Content is the backbone of a website, and here’s why – Attracts and Engages Visitors: Great content can help you stand out […]
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How to No-index a Paragraph, WebPage, and PDF on Google?
As a website owner and an SEO, you don’t want all your web pages to appear in search results. There can be a number of reasons for it to noindex a webpage/paragraph/PDF. Why NoIndex? Over-optimization also hurts your website rankings. Let’s say you have duplicate content on your website, and you have kept these pages […]
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7 Powerful Benefits Of PPC Advertising
PPC advertising has become a crucial digital marketing strategy in recent years. It can help you reach your target audience more effectively, generate leads, increase brand awareness, and maximize your return on ad spend (ROAS). It is benefits like these that this blog post aims to explore. Ultimately, you will know if PPC advertising is […]
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Which SEO Techniques Should be Avoided – Fix Techniques Sabotaging Your Rankings
There are more than a few unscrupulous SEO techniques that people use to game the system and attempt to rank their website high on search results. And in the age of AI, understanding SEO is getting trickier. Search engine algorithms leverage a range of factors, such as NLP and ML-based methodologies, to rank websites. Even […]
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What Do You Need to Balance When Doing SEO: Optimize for Search Engines vs Users?
For SEO to work, you need to find the right balance – web optimization for search engines and users, keyword targeting, content creation, and off-page optimization. It’s a little tricky, but that’s exactly what this blog will help you with. Balance Keyword Targeting When you plan on balancing keywords, there are a number of factors […]
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Guide to Enterprise SEO: Elements, Best Practices, & Success Metrics
While both traditional and enterprise SEO have multiple similarities, there are some differences in the strategy and execution. Let’s first understand what Enterprise SEO is. What is Enterprise SEO? Here’s the definition of Enterprise SEO – Enterprise SEO is a specialization of search engine optimization for businesses of scale. It applies SEO techniques to thousands […]
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What Can You Do To Make A Headline More Compelling (for better CTR and engagement) + Examples
There’s a lot of information available online, so you need to do everything you can to grab your audience’s attention. A good headline helps you do just that – stand out and compel users to click. There are other benefits too, along with a few brownie points from the SEO standpoint. Benefits Of Writing Compelling […]
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