Having a social media presence is a de-facto requirement for any business today. Be it Facebook, Instagram, LinkedIn, or Twitter – it makes a world of difference if your company has an online presence on these platforms. But managing multiple social media accounts and manually posting on these platforms can prove challenging and time-consuming. Time […]
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As of March 2021, the total number of Amazon’s unique users stands at a whopping 150.6 million – pointing to the massive user base of this eCommerce platform. For retailers, vendors, and sellers on Amazon, the competition is getting tougher every day because of the platform’s inevitable crowding. 70% of Amazon visitors never click past […]
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The terms remarketing and retargeting is often used interchangeably as they are seen as similar marketing practices with little to no difference. If you’re an aspiring marketer who is struggling to distinguish between the two, you’re not alone. In this blog, we will unearth the subtle differences between the two and help you understand both […]
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Marketers today are yet to conclude whether SEM is better for business marketing or if they should stick to the good old practice of SEO. You can use both SEO and SEM to attract website visitors. The only difference between SEO and SEM is that you will get free organic traffic with SEO, whereas with […]
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The year 2021 is remarkable in more ways than one. Search engines have evolved and become more competitive than ever before. Google plans to launch a new game-changing metric for ranking websites on it’s search engine. Good UX and page experience will become a crucial ranking factor – all thanks to Google’s newly introduced and […]
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Is influencer marketing as effective as they say it is? Is it wise to stick to the good old marketing that we know and love? Is there any merit in influencer marketing, or are we wasting our time with it? If you are seeking answers to any of these questions, you have landed in the […]
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Did you know that a whopping 63% search engine users click on a paid advertisement on Google? This means you have a 63% chance at getting your content noticed by your target audience over the Google search engine platform. All because you happened to have, your ads displayed to the right people at the right […]
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Found in the year 2002, LinkedIn began as a networking platform for working professionals. It started its venture as a ‘social media for professionals’ and has soon transformed into one of the largest job boards and marketing platforms for business professionals and individuals today. Whether you’re a business owner, a CXO, a freelancer, an entry-level […]
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Google Discover is the new buzzword on every marketer’s lips. With a new platform like Google Discover, a new opportunity has presented itself for content-rich companies like leading media houses and online publications who hope to scale their online visibility. It goes without saying that optimizing content for this platform has become an inevitable need […]
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If you’re a fan of chess, you know that the Queen is the piece that trumps any other. In today’s business world, the smartphone holds a similar place of honor. Individuals check these devices throughout the day and for a multitude of different purposes. Smartphones are only growing in popularity year on year, and since […]
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