All Blog Articles

.COM vs .ORG vs .NET vs .CO vs .IO – Which Top Level Domain is Better?

July 23, 2021 Rudra Kumar 1

Owning a website has become a critical business need, and no one is immune from it – not even an established business like Amazon or Goldman Sachs. But while setting up a website, it is crucial to choose the right TLD extension for the simple reason that your website will represent your business for the […]

Continue Reading

White Hat SEO vs Black Hat SEO vs Gray Hat SEO: What should you choose for your SEO strategy?

June 25, 2021 Rudra Kumar 0

Having limited knowledge about White Hat, Black Hat, or Gray Hat SEO can undo your efforts to optimize your website and rank it on search engines. The lines may sometimes get blurry because some tactics might not fall under either White Hat or Black Hat SEO. This SEO category is called Gray Hat SEO. Known […]

Continue Reading

Buffer vs Hootsuite: A Comparison of the Best Social Media Management Tools

June 21, 2021 Rudra Kumar 1

Having a social media presence is a de-facto requirement for any business today. Be it Facebook, Instagram, LinkedIn, or Twitter – it makes a world of difference if your company has an online presence on these platforms. But managing multiple social media accounts and manually posting on these platforms can prove challenging and time-consuming. Time […]

Continue Reading

Amazon Marketing Guide: Definition, Benefits, and Amazon Marketing Strategy Tips

May 16, 2021 Prashant Shukla 0

As of March 2021, the total number of Amazon’s unique users stands at a whopping 150.6 million – pointing to the massive user base of this eCommerce platform. For retailers, vendors, and sellers on Amazon, the competition is getting tougher every day because of the platform’s inevitable crowding. 70% of Amazon visitors never click past […]

Continue Reading

Remarketing vs Retargeting: Which is Better for Marketing

April 24, 2021 Prashant Shukla 0

The terms remarketing and retargeting is often used interchangeably as they are seen as similar marketing practices with little to no difference. If you’re an aspiring marketer who is struggling to distinguish between the two, you’re not alone. In this blog, we will unearth the subtle differences between the two and help you understand both […]

Continue Reading

What’s the Difference Between SEO and SEM?

April 8, 2021 Rudra Kumar 1

Marketers today are yet to conclude whether SEM is better for business marketing or if they should stick to the good old practice of SEO. You can use both SEO and SEM to attract website visitors. The only difference between SEO and SEM is that you will get free organic traffic with SEO, whereas with […]

Continue Reading

Core Web Vitals: Definition, Introduction to LCP, FID & CLS, and Core Web Vitals Optimization Tips

March 17, 2021 Prashant Shukla 0

The year 2021 is remarkable in more ways than one. Search engines have evolved and become more competitive than ever before. Google plans to launch a new game-changing metric for ranking websites on it’s search engine. Good UX and page experience will become a crucial ranking factor – all thanks to Google’s newly introduced and […]

Continue Reading

A-Z of Influencer Marketing: How to develop an effective influencer marketing strategy

March 10, 2021 Sarvesh Bagla 1

Is influencer marketing as effective as they say it is? Is it wise to stick to the good old marketing that we know and love? Is there any merit in influencer marketing, or are we wasting our time with it? If you are seeking answers to any of these questions, you have landed in the […]

Continue Reading

Search Engine Marketing Explained: Definition, Benefits, SEM Terms, and Tips for a Successful SEM Campaign

February 24, 2021 Rudra Kumar 3

Did you know that a whopping 63% search engine users click on a paid advertisement on Google? This means you have a 63% chance at getting your content noticed by your target audience over the Google search engine platform. All because you happened to have, your ads displayed to the right people at the right […]

Continue Reading

Marketing Strategy for LinkedIn: How to Market on LinkedIn

February 12, 2021 Sarvesh Bagla 3

Found in the year 2002, LinkedIn began as a networking platform for working professionals. It started its venture as a ‘social media for professionals’ and has soon transformed into one of the largest job boards and marketing platforms for business professionals and individuals today. Whether you’re a business owner, a CXO, a freelancer, an entry-level […]

Continue Reading