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Why is Multilingual SEO Beneficial For Businesses
Extending your website or online business to overseas markets takes time, effort, and money. Multilingual SEO is one of the most critical aspects of these efforts. When you employ a multilingual SEO strategy for your website, international and vernacular search engines help to find your site quickly and enable your business to succeed in other […]
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What is Affiliate Marketing and How to Start?
Affiliate marketing is an advertising model that can help a brand, company or manufacturer scale up sale of products and services with the help of third-party influencers, marketers, bloggers, vloggers, and others. However, before you step into a world that lives by its own rules, it is important to understand the nuances of this thriving […]
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Add Me to Search: How to Create Your Virtual Google Search Card
How many times have you tried to find someone on Google just to be disappointed by the results? While celebrities and high-profile people usually get Knowledge Panel-like previews whenever we search for them, Google has come up with a similar feature for anyone to promote their personal profile or brand in search results in a […]
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Performance Marketing in 2022 – What It Is and How does it Work?
Gone are the days of advertising and marketing were arrows shot in the dark. With the proliferation of social media and the internet, advertisers have many digital marketing tools and platforms available today to run tailored campaigns and achieve measurable results. Moreover, the performance data generated makes attribution and optimisation easy. This is what broadly […]
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Why and How to Build a Remote Digital Marketing Team?
Employees all over the world are now on the search for companies that allow remote work. The reasons are many. No commutes, lesser distractions, and increased productivity. In fact, 80% of respondents in a survey said that if they had two similar employment offers, they would turn down the one that didn’t offer flexible work. […]
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What Are Topic Clusters and How Can They Help in SEO in 2022?
As SEO benchmarking evolves, so does the content model for businesses. Amongst many trends in 2022, one is the steady shift towards topic clusters – a highly organized and powerful content approach to climb search engine rankings efficiently. Thanks to topic clusters, search engines like Google can index your website easily. On top of that, […]
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What is Programmatic SEO? How to Increase Organic Traffic in 2022
The evolution of SEO from a search engine algorithm-driven strategy to a more meaningful user-intent-driven strategy is evident today. For businesses and companies, SEO is now a reliable source for maximising traffic & brand awareness of their website. Thinking about how TripAdvisor or Amazon have pages for every search query, no matter what your search […]
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Google Word Coach – Play Fun Word Game to Learn English Vocabulary
Could learning a new language be a fun experience? Google certainly thinks so. Google’s new game, the Google Word Coach, is a great way for people to brush up on vocabulary and English while having a lot of fun. You might have noticed the game pop up in search results when you are looking for […]
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SEO For Branding: How to Use SEO to Build Brand Awareness
So, you are searching for a product online and suddenly stumble upon an entirely new brand in the process. After checking its website and other online credentials, you immediately place an order. Later, you cannot stop smiling. ‘What a find! How did I get so lucky today?’ you wonder. Except luck has nothing to do […]
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What is SEO Automation: 4 Must-Have SEO Automation Tools and Their Benefits
Ask any SEO professional what they want for Christmas, and it won’t be a surprise to hear SEO automation. Yes, SEO is a wonderful thing. When done right, it yields the most spectacular results for your business. But notice the emphasis on ‘done right’. We are talking about the sheer amount of time and effort […]
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