All Blog Articles

Google Search Card

Add Me to Search: How to Create Your Virtual Google Search Card

May 10, 2022 Rudra Kumar 0

How many times have you tried to find someone on Google just to be disappointed by the results? While celebrities and high-profile people usually get Knowledge Panel-like previews whenever we search for them, Google has come up with a similar feature for anyone to promote their personal profile or brand in search results in a […]

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Performance marketing

Performance Marketing in 2022 – What It Is and How does it Work?

May 4, 2022 Rudra Kumar 0

Gone are the days of advertising and marketing were arrows shot in the dark. With the proliferation of social media and the internet, advertisers have many digital marketing tools and platforms available today to run tailored campaigns and achieve measurable results. Moreover, the performance data generated makes attribution and optimisation easy. This is what broadly […]

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Remote Digital Marketing Team

Why and How to Build a Remote Digital Marketing Team?

April 22, 2022 administrator 0

Employees all over the world are now on the search for companies that allow remote work. The reasons are many. No commutes, lesser distractions, and increased productivity. In fact, 80% of respondents in a survey said that if they had two similar employment offers, they would turn down the one that didn’t offer flexible work. […]

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What are Topic Clusters?

What Are Topic Clusters and How Can They Help in SEO in 2022?

April 11, 2022 Prashant Shukla 0

As SEO benchmarking evolves, so does the content model for businesses. Amongst many trends in 2022, one is the steady shift towards topic clusters – a highly organised and powerful content approach to climb search engine rankings efficiently. Thanks to topic clusters, search engines like Google can index your website easily. On top of that, […]

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programmatic seo

What is Programmatic SEO? How to Increase Organic Traffic in 2022

March 25, 2022 Rudra Kumar 0

The evolution of SEO from a search engine algorithm-driven strategy to a more meaningful user-intent-driven strategy is evident today. For businesses and companies, SEO is now a reliable source for maximising traffic & brand awareness of their website. Thinking about how TripAdvisor or Amazon have pages for every search query, no matter what your search […]

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Google Word Coach

Google Word Coach – Play Fun Word Game to Learn English Vocabulary

March 22, 2022 Rudra Kumar 0

Could learning a new language be a fun experience? Google certainly thinks so. Google’s new game, the Google Word Coach, is a great way for people to brush up on vocabulary and English while having a lot of fun. You might have noticed the game pop up in search results when you are looking for […]

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SEO For Branding: How to Use SEO to Build Brand Awareness

February 17, 2022 Sarvesh Bagla 0

So, you are searching for a product online and suddenly stumble upon an entirely new brand in the process. After checking its website and other online credentials, you immediately place an order. Later, you cannot stop smiling. ‘What a find! How did I get so lucky today?’ you wonder. Except luck has nothing to do […]

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What is SEO Automation: 4 Must-Have SEO Automation Tools and Their Benefits

December 9, 2021 Sarvesh Bagla 0

Ask any SEO professional what they want for Christmas, and it won’t be a surprise to hear SEO automation. Yes, SEO is a wonderful thing. When done right, it yields the most spectacular results for your business. But notice the emphasis on ‘done right’. We are talking about the sheer amount of time and effort […]

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.COM vs .ORG vs .NET vs .CO vs .IO – Which Top Level Domain is Better?

July 23, 2021 Rudra Kumar 0

Owning a website has become a critical business need, and no one is immune from it – not even an established business like Amazon or Goldman Sachs. But while setting up a website, it is crucial to choose the right TLD extension for the simple reason that your website will represent your business for the […]

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White Hat SEO vs Black Hat SEO vs Gray Hat SEO: What should you choose for your SEO strategy?

June 25, 2021 Rudra Kumar 0

Having limited knowledge about White Hat, Black Hat, or Gray Hat SEO can undo your efforts to optimize your website and rank it on search engines. The lines may sometimes get blurry because some tactics might not fall under either White Hat or Black Hat SEO. This SEO category is called Gray Hat SEO. Known […]

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