Performance Delivered to Healthcare Clients
- Digital partner and internet marketing services provider to India’s No.1 and No.2 Hospital Chains
- Helped an Online Pharmacy in India recover from Google Penalty and rebuild their organic traffic
- Increased doctor appointments by 2X via organic inbound traffic for the 2nd Largest Private Hospital in India
- Bolstered consultation queries by 187% from potential patients for a leading hospital in India
- Helped a leading Cancer Research Institute leverage digital channels to drive new patient registrations
Our digital marketing services for the healthcare industry are designed to assist healthcare organizations and practitioners achieve their unique marketing objectives. Through a combination of SEO, PPC, content marketing, and social media marketing strategies, we help a diverse range of healthcare partners attract new patients and increase awareness of the healthcare brand.
Who can Benefit from our Digital Marketing Services for Healthcare:
Hospitals (Single- and Multi-speciality)
Medical Insurance and Services Providers
Medical Practitioners and Clinics
Role of Digital Marketing in HealthcareDigital marketing determines which healthcare organizations and practitioners are visible to the target audience on digital channels. Thus, the role of digital marketing in healthcare is pivotal, and proven healthcare marketing strategies help your healthcare services/organization achieve exceptional results and Transformational Growth.
1. A Robust Healthcare Brand PresenceHealthcare marketing builds your brand’s reputation among healthcare professionals and the general public on various digital and healthcare-related media channels. It is possible because healthcare digital marketing refines and improves your organization’s key components: the website, social media presence, digital PR, etc.
2. More Inbound Patient QueriesAdopting a holistic approach to healthcare marketing unlocks various kinds of leads: local leads, educational leads, service-specific leads, emergency leads, referral leads, repeat leads, etc. For instance, through content marketing for healthcare, you can get educational leads targeting patients in the earlier stages of research and looking for relevant information.
3. World-Class Healthcare Marketing Campaign TrackingYou can use various engagement metrics, analytics, and insights to understand the effectiveness of a healthcare marketing campaign. For instance, the Google search console tracks user activities on your website, and UTM parameters track the performance of specific healthcare marketing campaigns. A comprehensive view of the top-performing and lagging areas helps give an overall picture of the efforts.
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Healthcare Digital Marketing FAQs
What is Healthcare Digital Marketing?
Healthcare digital marketing refers to strategies and campaigns that hospitals, healthcare professionals, pharmacies, or individual medical practitioners focus on to achieve unique objectives. The objectives can be establishing a strong online presence, gaining credibility as a healthcare brand, targeting and converting potential patients, and building brand awareness.
What is a Healthcare Marketing Strategy?
A healthcare marketing strategy is a set of practices ideated and implemented by a healthcare organization to achieve healthcare marketing objectives. It involves refining and identifying the target audience, digital channels, key themes, and messages you want to convey. An effective healthcare marketing strategy helps you stand out from the crowd, gain memorability in a competitive healthcare industry, and promote your healthcare brand effectively.
Do I Need Digital Marketing Services For My Practice or Hospital?
Yes, you need digital marketing services for your practice or hospital. Digital marketing services for hospitals and practitioners are a mixture of multiple strategies such as SEO, content marketing, PPC, etc., and these help you achieve unique objectives. For instance, if you want your hospital to be found locally, local SEO can help you appear in search results for queries like “bone cancer specialist in Delhi”. Or, you want to increase the number of booked doctor appointments; here, a strategic PPC campaign can significantly boost inbound patient queries.
Why Does Digital Marketing Matter for Healthcare Providers?
Digital marketing matters for healthcare providers as it helps a medical facility increase its marketing objectives, such as brand awareness, inbound traffic and queries, and credibility. This is possible through SEO, targeted outreach, and a combination of other marketing services such as PPC, content marketing, etc.
Why Do Doctors Need Digital Marketing Services?
Through healthcare digital marketing services, doctors running a private clinic boost inbound patient queries and results. For instance, marketing services for doctors involves optimizing Google My Business (GMB) accounts, and having a 4 or 5-star rating and favorable reviews from patients helps doctors present a professional and reliable image online.
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