How We Increased Organic Leads By 81.95% For A Top Private Healthcare Brand In India
Increased Organic Leads By 81.95% For A Top Private Healthcare Institution In India
We improved the organic presence of India’s leading hospital chain, with a presence in 17+ cities, in the search results through strategic SEO techniques.
This led to a significant increase of 81.95% in organic leads over a period of 12 months.
The way patients seek information or consultation for a condition or symptoms has dramatically changed, with Google search being their go-to source. We needed to build a robust presence on Google Search to leverage this trend for the hospital.
Search results were dominated by HealthTech companies like Practo and international websites like Mayo Clinic and WebMD. The main challenge was grabbing the eyeballs of the patients in an increasingly competitive healthcare industry.
Nov ‘20 – Oct ‘21 to Nov ‘21 – Oct ’22
Local SEO Keywords Ranked In Top 10: 84%
Significantly improved targeted local SEO keywords’ rankings in the top 10 results
Featured Snippets Keywords:4.5X
Boosted the Share of Voice for search results appearing on Google Featured Snippets
Organic Leads Generated: 81.95%
Generated organic leads for high-ticket procedures
Key Strategies implemented
Developed a content strategy by analyzing the search results dominated by names like Mayo Clinic & WebMD. We created high-quality content embellished with tables & infographics to sufficiently address patients’ queries. This approach increased the blog traffic and helped the content appear in featured snippets.
Our thought-leadership-driven approach helped the content appear on Google featured snippets. It was noticed by other authoritative websites that referenced our blogs, infographics, tables, etc., which helped the healthcare organization’s website gain natural backlinks.
Created doctor listing pages for all conditions / procedures / symptoms for the targeted locations and made a strong internal linking strategy for the same. This helped gain organic traffic from local queries like “Bone Cancer Doctor in Delhi”.
Conversion Rate Optimization
Integrated CTA buttons for high-ticket procedures in the treatment & doctor listing pages and introduced quick enquiry buttons, considerably increasing the number of booked appointments.
October 19, 2022: Techmagnate is a top digital marketing agency based out of New Delhi, and as part of realizing its targets over the next few years, has been hiring fresh talent at a staggering pace. Recently, the largest SEO company in India announced 105 new job openings that are set to be completed by […]...
New Delhi, Delhi, India: Techmagnate, an award-winning digital marketing agency based in New Delhi, has released the Fourth Edition of its Digital Report Card. The report highlights an astounding 103% average increase in traffic and 186% average increase in leads across all its customers in FY 2021. The digital report is a self-evaluation by the digital agency of […]...
New Delhi, Delhi, India: Techmagnate, an award-winning SEO and digital marketing firm, has recently bagged the content marketing mandate for Snapdeal – one of India’s top e-commerce marketplaces. Techmagnate has long enjoyed its status as a market leader in SEO Services and will be responsible for boosting Snapdeal’s organic visibility via high quality content marketing […]...