Overview

We improved the organic presence of India’s leading hospital chain, with a presence in 17+ cities, in the search results through strategic SEO techniques.
This led to a significant increase of 81.95% in organic leads over a period of 12 months.

Challenges

The way patients seek information or consultation for a condition or symptoms has dramatically changed, with Google search being their go-to source. We needed to build a robust presence on Google Search to leverage this trend for the hospital.

Search results were dominated by HealthTech companies like Practo and international websites like Mayo Clinic and WebMD. The main challenge was grabbing the eyeballs of the patients in an increasingly competitive healthcare industry.

Result

Nov ‘20 – Oct ‘21 to Nov ‘21 – Oct ’22

• Local SEO Keywords Ranked In Top 10: 84%

  Significantly improved targeted local SEO keywords’ rankings in the top 10 results

• Featured Snippets Keywords:4.5X

  Boosted the Share of Voice for search results appearing on Google Featured Snippets

• Organic Leads Generated: 81.95%

  Generated organic leads for high-ticket procedures

Key Strategies implemented

• Content Strategy

  Developed a content strategy by analyzing the search results dominated by names like Mayo Clinic & WebMD. We created high-quality content embellished with tables & infographics to sufficiently address patients’ queries. This approach increased the blog traffic and helped the content appear in featured snippets.

• Natural Backlinks

  Our thought-leadership-driven approach helped the content appear on Google featured snippets. It was noticed by other authoritative websites that referenced our blogs, infographics, tables, etc., which helped the healthcare organization’s website gain natural backlinks.

• Local SEO

  Created doctor listing pages for all conditions / procedures / symptoms for the targeted locations and made a strong internal linking strategy for the same. This helped gain organic traffic from local queries like “Bone Cancer Doctor in Delhi”.

• Conversion Rate Optimization

  Integrated CTA buttons for high-ticket procedures in the treatment & doctor listing pages and introduced quick enquiry buttons, considerably increasing the number of booked appointments.