The BFSI industry is built around trust and visibility. With Techmagnate as your digital marketing partner, you are likely to get the leads and brand involvement that you seek.
Our award-winning campaigns for some of the biggest names in the finance industry have fetched our clients unmatched leads, conversions and ROI. We are a 360-degree digital marketing firm, so we can help with all your online marketing needs. We have a strong and deep connection with BFSI and understand how to navigate the industry. We have a proven track record where our work speaks for itself.
Read our finance and BFSI case studies here.
"Our 3 main mantras - Transformational Growth, Trusted Partnerships & Digital Excellence always!"
SEO for BFSI is extremely important - it can help you generate more leads and establish trust amongst your audience. Securing a high rank in the SERPs helps you gain more traffic and retain optimal visibility. SEO also creates brand awareness for BFSI.
SEO is a great tool for bringing in more relevant traffic too, which means improved quality of traffic.
Banking websites should focus on SEO because:
BFSI companies are competing for newer and younger audiences - digital marketing is the best way to reach them.
The industry needs established trust and credibility to be considered by audiences - optimal online presence is a great way to gain that trust.
SEO brings in high-quality, relevant traffic.
Search Engine Optimization is a cost-effective way of marketing.
Good SEO can help you win big over your competition.
Insurance companies need SEO because 97% of people search for local businesses online. People prefer to do their research online before making investment decisions. SEO brings in more relevant traffic. It is also a relatively quick way to build a brand, establish trust, and start seeing results in terms of conversions.
Social media Optimization can help the banking sector achieve increased brand involvement through ads, educational videos, grievance redressal, tutorials and competitions.
Digital Marketing can be of many types:
Content marketing for BFSI is extremely important - it helps educate and engage consumers on your offerings. A strategic content marketing plan can help reach millennials and younger demographics and provide you with an organic, non-promotional way to reach audiences. Content marketing helps you establish trust amongst your audience - a key factor for success in BFSI. Finally, content that is targeted and personalized will appeal to the right audience and bring in conversions - such as focusing on tax-saving goals for millennials, investment needs for a 30s-40s demographic, retirement planning for senior citizens and so on.
It is estimated that 80% of the internet will be video by 2022! Video marketing has emerged as a medium of choice across industries, and can specifically help complex and traditionally low-touchpoint industries like BFSI. Companies can create high volume, low-cost videos such as FAQ videos, educational videos and longer brand building videos that can significantly boost a firm’s marketing success. Given the fact that online video is effective and searchable, therefore, with the right video content, firms can leverage their marketing analytics to target the right customers with the right video message.