Bajaj Broking Case Study

Bajaj Broking, a subsidiary of Bajaj Finance Ltd., is a stockbroking and financial services company, offering a wide range of trading and investment services.

When Bajaj Broking approached us with their SEO mandate, they had just migrated their website to a new domain, which had led to a drop in traffic.

Additionally, post-migration, the new website faced multiple SEO challenges preventing them from securing top SERP rankings and achieving their business goals.

Challenge

When we signed on Bajaj Broking, their website was underperforming because of several problems; namely, poor site hygiene, issues with Technical SEO, content gaps, and insufficient information on the site.

Strategies Implemented

• Technical SEO Enhancements: We resolved page rendering and technical issues to improve user experience, reduce bounce rates, and maintain overall site hygiene. By monitoring and optimizing page indexing, we ensured key content was efficiently crawled and ranked. We also enhanced Core Web Vitals to meet Google’s page experience standards and implemented schema markup across the site to boost visibility through rich snippets.
• Dynamic Interlinking Implementation: To improve overall site crawlability and page authority, we implemented dynamic interlinking on the website for driving better on-site navigation, keyword relevance, and for improving overall SEO performance.
• Focused on Building Topical Authority: We implemented a robust hub-and-spoke content strategy to build topical authority around IPOs and market updates, targeting the full spectrum of search intent. This included optimizing for People Also Ask with detailed FAQs, leveraging structured data for Featured Snippets, and updating content daily to boost visibility and rankings.

Results