Content marketing is about a forward-thinking vision – as the Internet ages, information becomes the prevalent and prominent source of value online. It’s always been about content – since the beginning of ecommerce in the late 90s, up until today, practicing a business online means capturing and holding onto your audience through your content.
Here at Techmagnate, we live and breathe digital content marketing. With expert editors and a talented writing staff on our fingertips, we work with each and every client to develop and devise a unique approach to their industry, applying a set principle of key steps to create a fleshed-out, comprehensive content plan.
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As a business, crafting valuable, unique, compelling content gives to the audience, rather than asking them for something. Content marketing is a strategic long-term approach to improving a brand’s visibility and earning trust.
Not only is content marketing more effective, it also costs less. Research by DemandMetric states that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. A study by Aberdeen suggests that content marketing leaders experience 7.8x site traffic than non-leaders. In fact, conversion rates are nearly 6x higher for content marketing adopters than non-adopters.
Investing in understanding your target market and creating a content strategy that serves their needs and solves their problems will go a long way in garnering attention and driving sales. All businesses and industries can work on their content marketing strategy to provide truly useful, consumable content to their audiences.
A blog can be one of the most important tools to educate and inform your audience and cultivate loyalty. We can help with research and development, planning an overall content strategy, and populating your content calendar with fresh and unique content, designed for both humans and search engines.
Infographics are becoming an important part of storytelling - helping you to make complex concepts simpler and garnering eyeballs. We can help you create effective infographics and illustrations that can be embedded on blogs and websites and drive action.
As India’s leading SEO agency, we know how to produce website content aimed at humans and for search engines alike.Website Content Writing. We can work with you to create product descriptions, value propositions, landing page copy, and other website copy - all designed to maximise readability and conversion.
We also create press releases for digital PR, which is compelling for readers and designed for maximum reach and promotion.
As a premium content marketing agency, we understand that content needs to be done right. Every editorial article, every video, every piece of copy is put through a rigorous standard, built around a customized keyword plan and comprehensive research.
At Techmagnate, our content marketing services revolve around six simple, focused steps.
It all begins with data – we at Techmagnate understand that data and content go hand-in-hand, and we don’t begin with the creative process until every idea and concept has a facts-based guideline to measure up against. We find out what your industry’s biggest audiences crave, where your competitors derive their most success, and what potential customers want to know most before considering a purchase, to begin with.
Once we know what your audience wants, we tailor a content plan that best matches your services and products with your sales demographic. We know that the end-goal of good content is to bring about great profit – and to us, nothing builds greater ROI than authority-building content.
With the planning aside, the creative process begins. Content is art, and we employ artists to build your content. However, our artists are professional marketers, as well. Here at Techmagnate, we follow latest writing practices to the T, creating content that reads easy, entertains, and converts.
Nothing passes the cutting room without rigorous editorial practices, eliminating common grammatical spoofs and ill-advised SEO whiffs. Our content is concise, and the product of effort and time.
Content doesn’t attract an audience on its own. It doesn’t stand on its own two legs. Instead, it needs others to do the legwork for it. We help you spread and promote your content, build a simple yet effective social distribution plan, and devise the most cost-effective and efficient way to steadily build your website’s audience.
No action amounts to anything without proper reflection – and what goes for meditation, is equally important in content creation. Every article, blog entry and content edit is tracked, analyzed, and built upon. Monthly reports show your traffic and sales progress, while individual metrics help our team devise a constantly up-to-date content plan.
As an SEO company, we’re focused on making sure your website is eye candy to the search engines of the Internet. That’s why our content isn’t just well-written, entertaining and factual – we out-write your competition, and put you ahead of the curve by creating a content plan that makes you the go-to source of information in your industry.
Content marketing is never easy, or simple, but we make it look like both. That’s because we are truly passionate about content.
Watching content pay off is a game of patience and consistency – and the sooner we get started, the faster you’ll see the effects of our content marketing services.
Get started today, and help us build your dream content plan.
Content marketing services include strategy development, research and ideation, content creation, editing and publishing. Our services include creating winning marketing collateral such as blogs, videos, editorials, ads etc.
Content marketing is said to be the most important part of your digital marketing strategy:
Content marketing uses content to build a stronger relationship with your audience, capture their attention, improve engagement, improve brand recall and improve your SEO and discoverability. Content marketing boosts businesses by providing great ROI, attracting more traffic, and improving sales and conversions - through new prospects as well as old advocates.
If you wish to maximise your ROI, it is best to draw our a well-thought-out content marketing strategy that addresses your target audience. A content strategy ensures cohesiveness and can help you chart a path through the channels you should involve as well as the messaging. Increase your content marketing productivity and establish a strong brand identity through a holistic content strategy.
A content marketing agency will:
When you work with a content marketing agency, you tap into their instant expertise and fresh perspective, That way, you and your team can save costs and spend your time on other critical tasks.
Sarvesh Bagla, founder and CEO of Techmagnate, India’s leading digital marketing agency, was elected juror for the "India Content Leadership Awards’ at the ICL conference 2019. His expertise was sought in evaluating content across 4 award categories - Best Use of Content as a Product, Most...
New Delhi, Delhi, India: At the recently concluded 3rd Edition of Digital Enterprise Summit 2019 in Mumbai, Techmagnate, leading digital agency, won the award for Digital Excellence in Insurance / Financial Services. The award was received by Mr. Shubhendu Mukherjee, Vice President who was also...
Techmagnate, a leading digital marketing company of India, won two of the most coveted awards at the annual Masters of Modern Marketing (MCube) Conference and Awards held on August 23rd, 2018. The company was nominated for 5 awards in 4 categories. It won two of the most sought-after awards...