822% Increase in Blog Traffic for a Hospital Chain in India
We Increased Blog Traffic by 822% for a Hospital Chain in India
India’s no.1 private hospital chain entrusted Techmagnate to improve blog traffic for the targeted top-of-the-funnel keywords. Executing an SEO and content marketing strategy, we increased the blog traffic by 822% and reached more potential patients. More importantly, through our CRO efforts, we also increased the number of online appointments.
Challenges
The private hospital chain in India competes with prominent medical news and information websites like WebMD and Healthline. We needed to build a comprehensive SEO and content strategy to not just create good content but also work on authenticity signals and perform activities like content pruning.
Result
Nov ’21 – Nov ’22
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Website Traffic: 822%
Increased inbound traffic on blogs by 822%
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Leads: 596%
Generated leads for doctor appointments
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Featured Snippets: 295 Keywords
Ranked 295 keywords on Google Featured Snippets
Key Strategies Implemented
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Content Optimization
Launched a content optimization strategy by creating topic clusters for areas like PCOD, Hemorrhoid, Headache, etc. We also built smart interlinks by using an AI-enabled internal linking tool.
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Featured Snippet Optimization
Optimized the content for Featured Snippets by adding crisp and accurate technical definitions for diseases and procedures as well as optimizing images through alt tags, captions, and descriptions.
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Vernacular SEO
Executed a vernacular SEO strategy by optimizing the blogs for Hindi, Tamil, and Bengali languages, with Hindi being the major contributor to the traffic.
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Conversion Rate Optimization
We added contextually relevant buttons in the blog posts for readers to book a consultation with the doctors. This exercise helped increase doctor appointments from interested patients.
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