Overview

Systematically built and improved organic visibility of a BFSI Industry Leader for key Leadership Attributes they wanted to be known for. Attributes were mapped to keywords to build a portfolio of 100+ target keywords. For example, Transformational Leaders, Indian Entrepreneurs, and Top Empathetic Leaders.

The Challenges

• Working with a limited profile and biography available on the web
• Tackling missing targeted leadership attributes in the content
• Navigating through RBI regulations and strict management guidelines
• Creating multi-format content: videos, top stories, web stories, etc.

The Result

Sep ‘21 – Aug ‘22

• 8X Growth In Top 3 SERP Positions

  Boosted Top 3 Search Results From 9 Keywords To 73 Keywords

• 16 Keywords Appeared On Featured Snippets

  Ranked In Google Featured Snippets On 16 Highly Competitive Keywords

• Top 10 Search Results Reach – 45171%

  Increased The Reach Of Targeted Keywords In The Top 10 Results

Key Strategies implemented

• Auditing

  Audited profile pages and biographies of top leaders appearing in search results for our target keywords. Researched audience sentiment on search engines and social media to understand the type of content that was likely to rank.

• Profile Building

  Kick-started by creating profiles on a target list of high authority Media, Finance Industry, and Biography websites to build an online persona worthy of appearing in SERPs along with other top business leaders.

• Keywords Identification

  Identified 100+ keywords with attributes such as Transformational Leader, Best Entrepreneur, Long-term Strategist, Fintech Leader, Thought Leader, etc., to appear in a natural set of search results.

• Content Marketing

  Created content in multiple formats related to Business Leader attributes, which were published on Google News-approved websites. We also embedded multimedia in existing published articles wherever possible.