Client Overview

A leading online pharmacy in India, sought to enhance its digital presence and drive organic growth for its website. Focusing on affordable healthcare and medication through generic medicines for its customers, our client aimed to reach a wider audience and establish themselves as a trusted source for online medicine purchases.

Our team, with extensive experience in digital marketing for healthcare, implemented a comprehensive and aggressive SEO strategy to improve organic search visibility and drive online sales. With our work, our clients emerged as one of the top 5 leaders in their industry in terms of traffic and sales.

The Challenges

When our clients signed on with us they faced numerous challenges on their website, which included limited organic rankings and traffic. At the time, the website was also plagued with multiple technical issues negatively impacting website performance.

Moreover, poor site hygiene, such as missing meta tags, product descriptions, and poor URL structures also contributed to limited SERP visibility.

Key Strategies Implemented

1. Resolved Technical and On-Page SEO Issues

We implemented Javascript SEO with Angular JS / node.js to fix all the crawling, rendering, and indexing issues due to poor javascript implementation with Angular js / node.js.

We also took care of all the site navigation issues with structured data markup, image optimization, redirection issues, and more. Additionally, we implemented dynamic interlinking between thousands of blogs, product pages, and category pages.

2. Prioritised User Experience

While our clients had a large product portfolio, their inventory had not been bucketed into logical categories, because of which the site’s UX was not optimal and difficult to navigate. We organized the site by healthcare & wellness related pages, allowing users to discover their products more easily.

3. Optimized Web Pages through Programmatic SEO

Programmatic SEO is particularly useful for Enterprise level sites since large volumes of content or pages can go live through an automated process. This approach is especially useful for sites that list thousands of products or services.

We leveraged programmatic SEO to optimize the meta tags and the content on 80,000 Product Detail Pages (PDPs) across the site.

4. Leveraged the Full Potential of the Google Search Landscape

We worked on maximizing our client’s Share of Page and expanded their SERP visibility by leveraging the full potential of the search landscape. To achieve this, we created multiple formats of content.

For example, to target the People Also Ask (PAA) section, we added detailed FAQs across the website. To target the Featured Snippets (FS) section on Google, we ensured the content was properly formatted in clean tables and lists.

Results Achieved

Timeline: Dec’23 – Oct’24