How We Delivered 187% Growth In Leads For India’s Leading Hospital’s High-Ticket Procedures

Category

Digital Marketing

Share

• 
• 
• 

Overview

Executed performance campaigns for a leading multi-specialty hospital chain in India. with a presence in 21 cities to generate leads for high-ticket procedures (CONGO-T: Cardiology, Oncology, Neurology, Gastroenterology, Orthopaedics, and Transplants).

This PPC case study breaks down the Google Ads strategy behind those results.

Delivering 187% growth in leads over a period of 6 months, the campaign translated to a ROAS (Return on Ad Spend) of 5X.

The Challenges

To scale the campaign while maintaining the CPL (cost per lead) and facing stiff competition from healthcare aggregators like Practo, Netmeds, and Pristyn Care, having a larger advertising budget for an aggressive marketing approach.

Result Delivered

Feb ‘22 – Aug ‘22

• Leads: 187%

  Bolstered Consultation Queries For High Ticket Procedures From Potential Patients

• CPL

  Successfully Maintained The CPL While Scaling The Campaign And Spends

• Conversion Rate: 46%

  Intelligently Optimized the Campaign to Deliver a 46% Improvement in Conversion Rate

• Return On Ad Spend (ROAS): 5X

  Delivered a Monthly Average ROAS of 5X

Key Strategies implemented

• Advanced Keywords Research

  Targeted transactional/ high-intent keywords related to high-ticket value procedures to reach the right audience.

• Landing Page Optimization

  Optimized the headline, copies, UI/UX, CTA buttons, etc., to improve the landing page experience and boost conversions while reducing the CPL.

• Bidding Strategies

  Utilized a fine balance of manual and automated bidding strategies to maximize lead volumes while maintaining a favorable CPL.

• CRO

  Improved the conversion rate by using a combination of search, display, and local ads and creating action-oriented ad copies and CTAs.

Other Case Studies You May Like

Digital Marketing

180% Growth in Leads with 35% Reduction in CPL for Venkateshwar Hospital

View Case Study

Digital Marketing

Penalty Recovery and Restored Rankings for a U.S.-based Online Retailer

View Case Study

Digital Marketing

Increased Sales By 581% For Bajaj Mall (Online Store Launched By Bajaj Finserv)

View Case Study

Digital Marketing

NBFC’s Precious Metal Subsidiary Achieves 529% Increase In Leads

View Case Study

Digital Marketing

How We Built Search Visibility of a BFSI Industry Leader

View Case Study

View All

Our Key Clients

View All