Bajaj Finserv’s Bike Insurance Triumph with a 307% Surge in Organic Sessions

Bajaj Finserv’s Bike Insurance Triumph with a 307% Surge in Organic Sessions

This case study will dive into a six-month journey where Techmagnate improved Bajaj Finserv’s overall online presence, increased its organic traffic, and secured top rankings for its money keywords.

Their visibility with their target audience shot up, leading to significantly higher footfalls to their website, and ultimately, to greater business performance.

The Challenges

At the offset, the existing product page was not very appealing to users and needed a revamp to make it more interactive and user-friendly. The quality of backlinks and the internal linking structure needed significant improvements. Also, the review rating and schema – which plays a key role for the insurance niche – was absent from the website.

Results

Apr’23 to Sep’23

    • Organic Traffic Growth (Q1 vs Q2)

      Organic sessions surged by 307% from Q1 to Q2 in FY’ 23-24.

    • Keyword Ranking

      We achieved the #1 ranking for high-competition money-related keywords like Bike Insurance (SV 135,000) and Two Wheeler Insurance (SV 60,500).

    • Search Dominance in the Industry Downwards arrow in positive manner

      We established a significant search presence in the motor insurance industry by obtaining a 70% market share (industry size: 10L).

Key Strategies Implemented

  • Comprehensive Keyword Analysis

    We explored a wide range of queries, both long-tail and short-tail, utilizing tools, surveys, and industry insights to compile a comprehensive list of user queries. Our strategy involved understanding user intent and analyzing competitor approaches to ensure that each chosen keyword was tailored to specific topics, giving relevant information to the target audience.

  • Optimization of New & Existing Pages

    We optimized the content on our new and existing pages to cater to specific user needs and created structured content to rank on high search volume keywords like ‘bike insurance,’ ‘two-wheeler insurance,’ and ‘two-wheeler insurance renewal.’ We also linked internal pages in accordance with the user journey.

  • Improved User-Friendliness of the Website

    We created a web template to ensure a better user experience on the site.

    We took a close look at the data and found that most of the traffic was coming in from smartphones. Consequently, we made the site faster and more user-friendly on phones while adding reviews, ratings, and special highlights in order to increase engagement and reinforce trustworthiness.

  • Build Quality Links

    This strategy involved acquiring high-quality backlinks from reputable sources. By doing so, we improved the site’s authority and credibility against competitors, boosting its standing in search engine rankings!

vikal Shrivastava

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