XFlats – SEO Strategy Case Study
“When XFlats approached us, they were a completely new kid on the block. They simply wanted visibility through SERP rankings.”
The Client:
XFlats offers luxury apartments in Notting Hill, Marylebone and Chelsea in London and Beyoglu in Istanbul. It is a leading name in the corporate housing and luxury apartments sector providing state-of-the-art rooms for both short and long duration stays. Available in 1, 2 and 3 bedroom sets with kitchen and bathroom, these apartments are fully furnished along with prompt concierge services so that guests can have the ultimate luxury staying experience.
The Challenge:
When XFlats approached us, they were a completely new kid on the block. They simply wanted visibility through SERP rankings. The challenges for us were:
- Finding appropriate keywords for the business
- Visibility on highly competitive local keywords
- SERP Rankings
The Solution:
XFlats was a newly developed website when it approached Techmagnate that required several changes for optimization.
To help XFlats get the visibility and rankings they needed on their selected keywords (30 in all), we proposed a solution that incorporated social content sharing and content curation along with on-page and off-page optimization.
“Using a combination of off-site SEO activities and constant on-site improvements, we saw a steady rise in the organic traffic coming to the website. Over a three month period (Nov’13-Jan’14), we witnessed a 27% increase in organic traffic.”
The Result:
Despite being a completely new website and choosing highly competitive local keywords, which otherwise take a considerable time to rank, our team’s consistent work helped the company rank on almost all the keywords.
Sample Keyword Rankings as on Jan. 2014
| Xflats.com | ||
| Website Url | Keywords | Google.com |
| xflats.com | Istanbul Flats | 5 |
| Flats in Istanbul | 4 | |
| Flats Istanbul | 2 | |
Using a combination of off-site SEO activities and constant on-site improvements, we saw a steady rise in the organic traffic coming to the website.
Over a three month period (Nov’13- Jan’14), we witnessed a 27% increase in organic traffic.
New visitors coming in from organic search increased by 60% during the same period.
The Lesson
Short and sweet: we saw a clear correlation between rise in organic rankings and strong social signals on various networks, especially Google+. Content Marketing and Social Sharing is now an integral part of any SEO strategy/campaign.
Techmagnate, a leading Digital Marketing Agency in India, has once again earned the Google Premier Partner status in 2023. This designation is reserved for the top 3% of all Google Partners with a proven track record of success and expertise in Client Growth, Google Adwords Product Certifications, and Annual Ads Spend. Click here to read more. Sahil Bajaj...
October 19, 2022: Techmagnate is a top digital marketing agency based out of New Delhi, and as part of realizing its targets over the next few years, has been hiring fresh talent at a staggering pace. Recently, the largest SEO company in India announced 105 new job openings that are set to be completed by […]...
New Delhi, Delhi, India: Techmagnate, an award-winning digital marketing agency based in New Delhi, has released the Fourth Edition of its Digital Report Card. The report highlights an astounding 103% average increase in traffic and 186% average increase in leads across all its customers in FY 2021. The digital report is a self-evaluation by the digital agency of […]...
