Bajaj Finserv has become a household name today in the financial services sector. It independently runs the core businesses of Lending, Insurance, and Wealth Advisory. It is the most diversified retail-focused NBFC in the country and the largest financier of consumer durables. It prides itself for holding the highest credit rating of FAAA for any NBFC in the country today.
As more and more people are now resorting to mobile devices and apps for their daily use, Bajaj Finserv built a user-friendly app to make it easy for its existing and new customers to manage their accounts and get information related to the company’s services and products on the go.
However, the challenge was that a plethora of app-based lenders had mushroomed over the last couple of years thanks to the Fintech revolution in the country. As a result the app stores were crowded and it was going to be difficult to create visibility for the Bajaj Finserv App in the finance category!
The Techmagnate team came up with the results-oriented app store optimization services and a comprehensive plan to meet the clients’ objectives:
This proactive approach helped us get a huge number of positive reviews on a monthly basis for Bajaj Finserv and significantly improve the overall rating and popularity of the App on the iOS and Google Play stores.
The relentless effort put in by our app marketing team brought forward some amazing results for Bajaj Finserv.
App Store Rankings
As you can see below, our team delivered incredible improvement in rankings for some of the most competitive keywords in the App Stores in the Finance Industry from March 2019 to February 2020.
|Keywords||Search Volume (Play Store)||March'19 Ranking||Feb'20 Ranking|
|personal loan app||2000||-||6|
|online loan app||2000||19||9|
|bajaj personal loan app||1600||5||1|
|instant personal loan app||1390||-||8|
|credit card apply app||1300||18||2|
Our app store optimization efforts helped increase the number of monthly app installs by 122% from March’19 to February’20 and 63% over the previous 12 months period!
App Reviews & App Ratings
Our app marketing experts helped improve the # reviews on the Google Play store by 56% over the 12 months period and the percentage of 5-star reviews increased from 52% to 63% during the same period.
As a result, the average rating of app went from an ordinary 3.92 in March’19 to a stellar 4.5 in Feb’20.