Location Page SEO: Concept of Optimizing Local Pages for Search Engine Visibility
August 17, 2022
SEO is important for your business if you want your website to be found on the internet. It’s also an excellent way to promote yourself and increase site traffic. However, when your company has multiple locations, the SEO strategy works slightly differently.
What is Location Page SEO & How it’s Impact Your Local SEO Game
To get visibility and business from local search, you need to optimize Location Pages for SEO. Location Page SEO is different from regular SEO because it takes into consideration the locations where you are offering services.
The location landing page for a business website indicates the cities or nearby areas in which it offers its services or has a physical address. Location pages can effectively attract customers to your local business because they allow you to show off all the things that make your business unique. They also help you rank higher in search engine results when someone searches for companies in your area. If you don’t yet have location pages, creating them will take your local SEO game to the next level. In this blog, we will learn how to optimize location pages for SEO.
Create location pages for your services if you don’t already have them
If your business has an office, retail store, restaurant, or any other physical location where clients can visit, you must create a location page for it.
These pages should speak specifically about the services that you offer in that particular location and contain content targeted at people in that specific area.
The pages must include the local address, as well as your contact information. Make it easy for people interested in visiting your business in that specific city to access this information.
For example, we’re an SEO agency in New Delhi and offer SEO services in 3 more locations, one in Mumbai, one in Pune, and one in Chennai. We have created different location pages for each of those locations.
This is what the URL structure looks like:
Read More: Why is URL Structure Important for SEO?
We have followed the following format to create the URL:
How to optimize location pages for search engine visibility
By following these tips, you can ensure your website’s location pages are optimized for maximum visibility in search engine results. Optimizing Location pages for SEO can help you reach more customers and grow your business. Here are some pointers to get you started:
1. Add consistent NAP data:
If you have a physical location in the city, your business’ NAP, also called Name, Address, Phone Number, should be an exact match copy on your location page as your Google My Business profile and other online citations and directories. Consistent NAP data on your location pages can influence your local rankings. Also, make sure that the landing pages are Mobile-friendly and Responsive.
Techmagnate – Digital Marketing Agency
A-24/8, 1st Floor, Rathi Tower,
Mohan Cooperative Industrial Estate,
Mathura Road, New Delhi – 110014
2. Use Location-Specific Keywords:
Use location-specific keywords in your content, meta tags (title, meta description, h1), and URL path to indicate to search engines that your location page is related to a specific location.
3. Include Location-Specific Content:
Avoid copying and pasting the same content across each location page. Search engines may consider it duplicate and affect your ranking. You must include content that is unique to each location. You may search and replace it with location-specific keywords. Location-specific content includes services offered, products or brands sold, nearby locations, menu (for restaurants), and a unique selling proposition (USP).
Techmagnate offers SEO services in two places in Delhi NCR: New Delhi and Gurgaon.
Location for Landing Page 1 – SEO Services Company in New Delhi
Location for Landing Page 2 – SEO Services Company in Gurgaon
Keyword 1 – SEO Services in New Delhi
Keyword 2 – SEO Services in Gurgaon
SEO Company in Delhi, SEO Services in Delhi, Best SEO Company in India, and more.
SEO Company in Gurgaon, SEO Services in Gurgaon, Best SEO Company in Gurgaon, and more.
Best SEO Services Company in Delhi
Best SEO Services Company in Gurgaon
Meta description tags
We are a Top Rated SEO Agency in Delhi. Ranked 5th in Top SEO Companies in Delhi – Clutch, August 2022; Delhi’s Best SEO Services Company for 15 straight years!
Techmagnate is the best SEO Company in Gurgaon, offering strategic result-oriented & top SEO Services in Gurgaon. Call +91-9910308266 to get in touch …
We are a Top Rated SEO Agency in Delhi
Delivering Organic Growth with SEO in Gurgaon
URL path for each page
4. Include Business Hours:
Include your business hours on your location page matching your Google My Business listing to let customers visit your office during operational hours.
5. Feature Customer Reviews:
Before making a purchase, customers read reviews. So it’s a great idea to include reviews on your location page. Keep in mind that customer reviews—both positive and negative— say a lot about your company. Managing your business reviews well will be beneficial if you run a local business. Also, reviews from customers are a top-ranking factor for search results. In addition, positive reviews help build your credibility and trustworthiness on Google.
Provide directions to your customers by including nearby businesses or prominent location markers. You can also embed Google Maps driving directions widget on your website and pin the location.
7. Include Location-Specific Images:
Your customers can get a peek into your business location through images and videos before they visit. Pictures and videos of your area can help familiarize them with your business and add another layer of trust.
8. Use Relevant CTAs:
Visitors should have a clear goal or desired action for every page on your website. The same applies to your business location page. Including relevant CTAs on your location page can prompt the visitors to take specific actions like Get Directions, Reserve Table, Request an Appointment, etc.).
9. Apply Schema Markup:
Schema markup helps search engines easily understand what information your website contains and where it is located.
10. Add Relevant Internal & External Links:
You can share additional information and further showcase your business. For instance, you can include internal links to specific products or services or your company’s about us page. Add external links to location-specific social media pages or publications that feature your business, or popular directory listings.
11. Understand What Questions People Want to be Answered On Your Location Page:
Answer all the questions that your user might be seeking related to your business. This can be done in the form of FAQS! Like:
- What services do you offer?
- What are the price packages?
- In which locations do you deliver?
- What is the return and refund policy?
Did you Know: Techmagnate also offers complete expertise in Local SEO Services
There are many benefits of optimizing location pages for search engine visibility. By doing so, you can ensure that your pages are more likely to be found by potential customers, which can lead to increased traffic and sales. Additionally, optimizing your location pages can help to improve your overall search engine ranking, making it easier for customers to find your business when they search for relevant keywords.
Adds to convenience for local consumers:
A location page optimized with Nearby SEO helps consumers find a company easily and decipher what products and services the company has to offer. Help them find a service that fulfills a demand and that’s close to their home.
Benefit to businesses:
- It can increase impressions and improve Search rankings for local, long-tailed keyword terms if the location landing pages are properly optimized with locally targeted keywords, photos and all the other important information about the business that a local user might be searching for.
- Targeting nearby locations increases the chances of finding customers who may convert to customers.
The business world is changing at breakneck speed, and your website needs to adapt. By breaking down your business into location-specific mini-sites, you can capitalize on local trends or changes to ensure you’re delivering the right services to the right people.