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Digital Marketing
A leading online retailer of ethnic wear in the US faced significant challenges with their website’s visibility and performance. When we saw a rock-bottom dip in their traffic and rankings, we discovered that the website was under a Google penalty.
However, when the client approached us, they had a vision for attaining top rankings on SERPs. They also wanted to generate traffic on high-competition keywords.
The first challenge facing us was lifting the penalty on the client’s website and implementing extensive improvements in SEO, content quality, and link building to regain lost ground and compete effectively in the crowded fashion industry.
Jun’23 – Oct’23
| Keyword Rankings | We gained a 50% increase for the Top 3 keywords in the target categories. |
| Share of Voice (SOV) | Achieved an impressive growth in the top 3 SOV by 1400 BPS. |
| Website Traffic | The monthly website traffic surged by 79% |
| Google SERPs Presence | Expanded overall keyword presence on Google SERPs by 25.49%; we also increased our client’s presence in the “People Also Ask” feature by 78%. |
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