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DigitalDenis Ferranti Group - SEO Case Study
"Within 3 months of working with Techmagnate, The Denis Ferranti Group started to enjoy Page 1 ranking on Google.com (UK) for several of its keywords."
The Client:
The Denis Ferranti Group originates from the Electrical Engineer and Inventor, Dr Sebastien Ziani de Ferranti. It specializes in contract manufacture of Mechanical, Electromechanical and Electronic products.
The Objective:
The Denis Ferranti Group was looking for speedy improvement in its SERP results positioning on Google.com(UK).
The Challenge:
A set of highly competitive keywords were the major hindrances in helping Denis Ferranti Group achieve its goal.
The Solution:
Techmagnate created a blueprint of the steps to be taken and its SEO team put the aggressive strategies into action, targeting UK Visitors. The solution helped the Denis Ferranti Group with a boost in its organic search rankings and traffic.
We accomplished our target by implementing the following solutions:
- Website analysis and refinement suggestions
- Unique Title and Meta development for core pages of the website
- Interlinking with relevant keywords
- Header Tag optimization (h1)
- Article writing and publishing
- Blog writing and posting at Blogger and WordPress
- One-way link building
- Directory submission
- Social book marking
- SMO (Social Media Optimization)
The website structure was already SEO compatible. However, to increase the indexing volume in search engines, the team implemented a footer based navigation on the website.
The Results:
Within 3 months of working with Techmagnate, The Denis Ferranti Group started to enjoy Page 1 ranking on Google.com (UK) for several of its keywords.
Techmagnate's SEO experts helped the site achieve top page ranking for 20 highly competitive keywords Reference https://www.techmagnate.com/portfolio/search-engine-optimization.html
Experiencing the positive boost in its ranking, The Denis Ferranti Group offered two more projects to Techmagnate and continues to be a patron of its internet marketing, design and development services.
Ranking Improvement
| Keywords | Initial Ranking (September-2010) |
Current Ranking (December-2010) |
| Pyrotechnic munitions | 196 | 1 |
| Contract manufacturing services | NA | 1 |
| Aerospace precision machining | NA | 1 |
| Contract electronic assembly | NA | 1 |
| Combat munitions | NA | 2 |
Traffic Improvement
| Traffic Analysis | ||
| Timeline | 1st October ‘10 to 30th November ‘10 | 1st December ‘10 to 31st January ‘11 |
| Traffic | Total: +163.68% SE Traffic: +42.39% Referring: +94.51% Direct: +21.47% |
Total: +35.10% SE Traffic: +58.07% Referring: +22.60% Direct: -3.45% |
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We at the Denis Ferranti Group have been a client for the last twelve months and have found the experience rewarding and effective. We have seen a significant increase in our web traffic as result of their efforts.
Richard Parkinson,
Sales Manager,
http://dferrantigroup.com
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