Massive Growth in Website Traffic for Bajaj Health Insurance

Massive Growth in Website Traffic for Bajaj Health Insurance

As competition in the insurance sector intensified, Bajaj grew concerned about its market position. With many rivals competing for attention on search result pages, attracting customers for health insurance became tougher.

WIth Techmagnate’s expertise, Bajaj Finserv Health Insurance exceeded their goals set for the year.

The Challenges

Despite its established presence in the healthcare sector, the company encountered several challenges. Limited online visibility, ineffective targeting of the right audience segments, and fierce competition from industry rivals posed significant hurdles.

Moreover, achieving top rankings for high-traffic keywords such as “Health Insurance” remained elusive, hindering the company’s ability to reach its target audience effectively.


May’23 to January’24

    • 1. Keyword Ranking increased by 195.28%

      The number of keywords ranking in the top 10 search increased by 195%, signifying a considerable improvement in the brand’s online visibility.

    • 2. A Massive Jump in the Top 10 SVs Search Volume

      The search volumes for the top 10 keywords experienced a substantial surge to grow by 1840.37%

    • 3. Transformational Growth in Website Traffic Website traffic growth – 1654.21% Downwards arrow in positive manner

      The site’s website traffic also grew exponentially, increasing by 1654%

Key Strategies Implemented

  • 1. Competitor Analysis and Keyword Clustering

    We carried out a thorough competitor analysis to benchmark our clients’ content to identify gaps and growth opportunities.

    We also defined comprehensive keyword clusters to guide our content creation and interlinking opportunities.

  • 2. Content Creation

    Our team created over 50 new pages for various funnel stages to broaden the client’s online presence and address diverse user requirements.

  • 3. Focus on On-Page SEO

    We refined the website’s metadata, improved the overall click-through rates, and consequently improved visibility on search engine results. Additionally, we focused on optimizing interlinking among over 80 supporting pages to improve user experience.

  • 4. Backlink Acquisition

    We obtained backlinks from high Domain Authority (DA) to boost the website’s credibility and authority on search engines.

vikal Shrivastava

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