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Digital Marketing
As competition in the insurance sector intensified, Bajaj grew concerned about its market position. With many rivals competing for attention on search result pages, attracting customers for health insurance became tougher.
WIth Techmagnate’s expertise, Bajaj Finserv Health Insurance exceeded their goals set for the year.
Despite its established presence in the healthcare sector, the company encountered several challenges. Limited online visibility, ineffective targeting of the right audience segments, and fierce competition from industry rivals posed significant hurdles.
Moreover, achieving top rankings for high-traffic keywords such as “Health Insurance” remained elusive, hindering the company’s ability to reach its target audience effectively.
May’23 to January’24
The number of keywords ranking in the top 10 search increased by 195%, signifying a considerable improvement in the brand’s online visibility.
The search volumes for the top 10 keywords experienced a substantial surge to grow by 1840.37%
The site’s website traffic also grew exponentially, increasing by 1654%
We carried out a thorough competitor analysis to benchmark our clients’ content to identify gaps and growth opportunities.
We also defined comprehensive keyword clusters to guide our content creation and interlinking opportunities.
Our team created over 50 new pages for various funnel stages to broaden the client’s online presence and address diverse user requirements.
We refined the website’s metadata, improved the overall click-through rates, and consequently improved visibility on search engine results. Additionally, we focused on optimizing interlinking among over 80 supporting pages to improve user experience.
We obtained backlinks from high Domain Authority (DA) to boost the website’s credibility and authority on search engines.
Discover how we boosted our clients' search visibility and business growth.
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