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How we Improved Avg. Page Load Time & Pages/Sessions: Web Design Case Study Polaris India
"Polaris needed a robust, scalable and user-friendly website for their entry into the Indian market."
Client:
Polaris is a globally leading name in power-sports automobiles. The brand designs, manufactures and markets high quality, powerful off-road and on-road vehicles.
The NYSE listed company has etched its presence in the global off-road motorcycle and heavyweight cruiser market along with becoming a preferred brand in electric/ hybrid power-sport vehicles.
Target Market:
Polaris targets adventure sports enthusiasts and defense departments in the global market.
The Goal:
Polaris wanted a new website that would propel them into the future and give them a higher Return on Investment (ROI).
Recommendations:
Polaris needed a robust, scalable and user-friendly website for their entry into the Indian market.
We suggested the following changes:
- A PHP & Linux based website be designed
- The integration of a MySQL database
- Product based design
Challenge:
When Polaris approached Techmagnate, their website was faced with multiple issues including:
- High load times
- Low lead generation
- High bounce rates
- Extremely low page per visit
- Website was not SEO and user friendly
- Poor architectural and navigational elements
The design was minimalistic but impactful keeping in mind a superior user experience.
"The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface, increased visitor count and time spent on website and reduced page-load time and bounce rate."
Approach:
The website was fully customized and built from scratch with a Turn Around Time (TAT) of 2.5 months. Separate wireframes were created for:
- Home page
- Product pages
- Accessories
- News & Media
Achievement:
Post the completion of the design and launch, the website was monitored for 6 months which revealed the following changes:
- Load time decreased to 1.32 seconds.
- Bounce rate condensed to 34.43%, with the average visitor spending 249 seconds on the website.
- Page Per Visit also grew to 5.03 pages/ visit.
The following graph depicts improvement in the metrics critical for an ROI oriented website:
The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface, increased visitor count and time spent on website and reduced page load time and bounce rate.
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