How we Improved Avg. Page Load Time & Pages/Sessions: Web Design Case Study Polaris India

"Polaris needed a robust, scalable and user-friendly website for their entry into the Indian market."

Client:

Polaris is a globally leading name in power-sports automobiles. The brand designs, manufactures and markets high quality, powerful off-road and on-road vehicles.

The NYSE listed company has etched its presence in the global off-road motorcycle and heavyweight cruiser market along with becoming a preferred brand in electric/ hybrid power-sport vehicles.

Target Market:

Polaris targets adventure sports enthusiasts and defense departments in the global market.

The Goal:

Polaris wanted a new website that would propel them into the future and give them a higher Return on Investment (ROI).

Recommendations:

Polaris needed a robust, scalable and user-friendly website for their entry into the Indian market.

We suggested the following changes:

• A PHP & Linux based website be designed
• The integration of a MySQL database
• Product based design

Challenge:

When Polaris approached Techmagnate, their website was faced with multiple issues including:

• High load times
• Low lead generation
• High bounce rates
• Extremely low page per visit
• Website was not SEO and user friendly
• Poor architectural and navigational elements

The design was minimalistic but impactful keeping in mind a superior user experience.

"The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface, increased visitor count and time spent on website and reduced page-load time and bounce rate."

Approach:

The website was fully customized and built from scratch with a Turn Around Time (TAT) of 2.5 months. Separate wireframes were created for:

• Home page
• Product pages
• Accessories
• News & Media

Achievement:

Post the completion of the design and launch, the website was monitored for 6 months which revealed the following changes:

• Load time decreased to 1.32 seconds.
• Bounce rate condensed to 34.43%, with the average visitor spending 249 seconds on the website.
• Page Per Visit also grew to 5.03 pages/ visit.

The following graph depicts improvement in the metrics critical for an ROI oriented website:

The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface, increased visitor count and time spent on website and reduced page load time and bounce rate.