Owning a website has become a critical business need, and no one is immune from it – not even an established business like Amazon or Goldman Sachs. But while setting up a website, it is crucial to choose the right TLD extension for the simple reason that your website will represent your business for the […]
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Having limited knowledge about White Hat, Black Hat, or Gray Hat SEO can undo your efforts to optimize your website and rank it on search engines. The lines may sometimes get blurry because some tactics might not fall under either White Hat or Black Hat SEO. This SEO category is called Gray Hat SEO. Known […]
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Having a social media presence is a de-facto requirement for any business today. Be it Facebook, Instagram, LinkedIn, or Twitter – it makes a world of difference if your company has an online presence on these platforms. But managing multiple social media accounts and manually posting on these platforms can prove challenging and time-consuming. Time […]
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Marketers today are yet to conclude whether SEM is better for business marketing or if they should stick to the good old practice of SEO. You can use both SEO and SEM to attract website visitors. The only difference between SEO and SEM is that you will get free organic traffic with SEO, whereas with […]
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Did you know that a whopping 63% search engine users click on a paid advertisement on Google? This means you have a 63% chance at getting your content noticed by your target audience over the Google search engine platform. All because you happened to have, your ads displayed to the right people at the right […]
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The advent of social media has stopped the world in its tracks. It allowed people to interface with friends and relatives in real-time. It gave people the chance to express themselves in different ways through pictures and instant images. And it has now given brands, and business houses the opportunity to reach out to people […]
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Almost all of us use social media at least once a day. If you’re an avid social media user, you might have an account on Snapchat, Instagram, Facebook, YouTube, Pinterest, and the likes. But, how much of social media do you utilize in marketing. If you’re thinking that simply building a page and a plain […]
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There’s been a seismic shift happening the world over when it comes to media consumption. As eyeballs move online and videos become the choicest form of digital media, even global multi-platform media and entertainment companies like Mashable now makes a strategic shift towards video. As per the Visual Network Index (VNI) study by technology giant […]
Continue ReadingMuch before the modern-day technology giant Apple began propagating the “Design Thinking” philosophy and gave to the world some iconic design marvels came a German Industrial Designer by the name of Dieter Rams. The more than 40 years of experience Dieter Rams spent at the consumer products company Braun, ended up establishing him as one […]
Continue ReadingMy first reaction to the Latest Myntra Ad for Anouk was that of a viewer- absolutely delighted at the fact that finally, the kind of “ideal women” some of our advertisements are portraying, are not dark women who need a fairness cream to get a job. My second reaction was that of an advertising professional- […]
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