Rudra Kumar
Assistant General Manager - Search MarketingRudra Kumar
What is KPI in Digital Marketing, and Why is it Important?
Key Performance Indicators, or KPIs, are one of the most important aspects of any digital marketing campaign. Measuring the success of your digital marketing strategy is impossible without an effective set of KPIs. They provide valuable insights into the effectiveness of various activities and help determine whether marketing goals and objectives are being met. In […]
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How to No-index a Paragraph, WebPage, and PDF on Google?
As a website owner and an SEO, you don’t want all your web pages to appear in search results. There can be a number of reasons for it to noindex a webpage/paragraph/PDF. Why NoIndex? Over-optimization also hurts your website rankings. Let’s say you have duplicate content on your website, and you have kept these pages […]
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Which SEO Techniques Should be Avoided – Fix Techniques Sabotaging Your Rankings
There are more than a few unscrupulous SEO techniques that people use to game the system and attempt to rank their website high on search results. And in the age of AI, understanding SEO is getting trickier. Search engine algorithms leverage a range of factors, such as NLP and ML-based methodologies, to rank websites. Even […]
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What Do You Need to Balance When Doing SEO: Optimize for Search Engines vs Users?
For SEO to work, you need to find the right balance – web optimization for search engines and users, keyword targeting, content creation, and off-page optimization. It’s a little tricky, but that’s exactly what this blog will help you with. Balance Keyword Targeting When you plan on balancing keywords, there are a number of factors […]
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Experts’ Insights Into Festive Marketing To Boost E-Commerce Sales
During the festive season, demand increases for products and services, and so does the demand for exciting offers and deals. Big eCommerce players like Amazon and Flipkart have remained at the forefront and capitalized big during this time by offering customers excellent deals on a range of products. Thus, it is imperative to attract customers […]
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Google Helpful Content Update – People-First Content to Dominate SERPs
On the eve of 18th August 2022, Google announced the launch of the helpful content update. Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. Learn more & advice creators should […]
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Location Page SEO: Concept of Optimizing Local Pages for Search Engine Visibility
SEO is important for your business if you want your website to be found on the internet. It’s also an excellent way to promote yourself and increase site traffic. However, when your company has multiple locations, the SEO strategy works slightly differently. What is Location Page SEO & How it’s Impact Your Local SEO Game […]
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What is Affiliate Marketing and How to Start?
Affiliate marketing is an advertising model that can help a brand, company or manufacturer scale up sale of products and services with the help of third-party influencers, marketers, bloggers, vloggers, and others. However, before you step into a world that lives by its own rules, it is important to understand the nuances of this thriving […]
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Add Me to Search: How to Create Your Virtual Google Search Card
How many times have you tried to find someone on Google just to be disappointed by the results? While celebrities and high-profile people usually get Knowledge Panel-like previews whenever we search for them, Google has come up with a similar feature for anyone to promote their personal profile or brand in search results in a […]
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Performance Marketing in 2023 – What It Is and How does it Work?
Gone are the days of advertising and marketing were arrows shot in the dark. With the proliferation of social media and the internet, advertisers have many digital marketing tools and platforms available today to run tailored campaigns and achieve measurable results. Moreover, the performance data generated makes attribution and optimisation easy. This is what broadly […]
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