Rudra Kumar, Author at Techmagnate

Google News,

Add Me to Search: How to Create Your Virtual Google Search Card

May 10, 2022 Rudra Kumar 0

How many times have you tried to find someone on Google just to be disappointed by the results? While celebrities and high-profile people usually get Knowledge Panel-like previews whenever we search for them, Google has come up with a similar feature for anyone to promote their personal profile or brand in search results in a […]

Digital Marketing,

Performance Marketing in 2022 – What It Is and How does it Work?

May 4, 2022 Rudra Kumar 0

Gone are the days of advertising and marketing were arrows shot in the dark. With the proliferation of social media and the internet, advertisers have many digital marketing tools and platforms available today to run tailored campaigns and achieve measurable results. Moreover, the performance data generated makes attribution and optimisation easy. This is what broadly […]

SEO,

What is Programmatic SEO? How to Increase Organic Traffic in 2022

March 25, 2022 Rudra Kumar 0

The evolution of SEO from a search engine algorithm-driven strategy to a more meaningful user-intent-driven strategy is evident today. For businesses and companies, SEO is now a reliable source for maximising traffic & brand awareness of their website. Thinking about how TripAdvisor or Amazon have pages for every search query, no matter what your search […]

Google News,

Google Word Coach – Play Fun Word Game to Learn English Vocabulary

March 22, 2022 Rudra Kumar 0

Could learning a new language be a fun experience? Google certainly thinks so. Google’s new game, the Google Word Coach, is a great way for people to brush up on vocabulary and English while having a lot of fun. You might have noticed the game pop up in search results when you are looking for […]

WDD,

.COM vs .ORG vs .NET vs .CO vs .IO – Which Top Level Domain is Better?

July 23, 2021 Rudra Kumar 0

Owning a website has become a critical business need, and no one is immune from it – not even an established business like Amazon or Goldman Sachs. But while setting up a website, it is crucial to choose the right TLD extension for the simple reason that your website will represent your business for the […]

SEO,

White Hat SEO vs Black Hat SEO vs Gray Hat SEO: What should you choose for your SEO strategy?

June 25, 2021 Rudra Kumar 0

Having limited knowledge about White Hat, Black Hat, or Gray Hat SEO can undo your efforts to optimize your website and rank it on search engines. The lines may sometimes get blurry because some tactics might not fall under either White Hat or Black Hat SEO. This SEO category is called Gray Hat SEO. Known […]

Social Media,

Buffer vs Hootsuite: A Comparison of the Best Social Media Management Tools

June 21, 2021 Rudra Kumar 0

Having a social media presence is a de-facto requirement for any business today. Be it Facebook, Instagram, LinkedIn, or Twitter – it makes a world of difference if your company has an online presence on these platforms. But managing multiple social media accounts and manually posting on these platforms can prove challenging and time-consuming. Time […]

SEO,

What’s the Difference Between SEO and SEM?

April 8, 2021 Rudra Kumar 0

Marketers today are yet to conclude whether SEM is better for business marketing or if they should stick to the good old practice of SEO. You can use both SEO and SEM to attract website visitors. The only difference between SEO and SEM is that you will get free organic traffic with SEO, whereas with […]

Pay Per Click,

Search Engine Marketing: Benefits, Terms and Tips for a Successful SEM Campaign

February 24, 2021 Rudra Kumar 3

Did you know that a whopping 63% search engine users click on a paid advertisement on Google? This means you have a 63% chance at getting your content noticed by your target audience over the Google search engine platform. All because you happened to have, your ads displayed to the right people at the right […]

Social Media,

Advantages and Disadvantages of Social Media

December 4, 2020 Rudra Kumar 5

The advent of social media has stopped the world in its tracks. It allowed people to interface with friends and relatives in real-time. It gave people the chance to express themselves in different ways through pictures and instant images. And it has now given brands, and business houses the opportunity to reach out to people […]