Rudra Kumar

Experts’ Insights Into Festive Marketing To Boost E-Commerce Sales
During the festive season, demand increases for products and services, and so does the demand for exciting offers and deals. Big eCommerce players like Amazon and Flipkart have remained at the forefront and capitalized big during this time by offering customers excellent deals on a range of products. Thus, it is imperative to attract customers […]
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Google Helpful Content Update – People-First Content to Dominate SERPs
On the eve of 18th August 2022, Google announced the launch of the helpful content update. Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. Learn more & advice creators should […]
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Location Page SEO: Concept of Optimizing Local Pages for Search Engine Visibility
SEO is important for your business if you want your website to be found on the internet. It’s also an excellent way to promote yourself and increase site traffic. However, when your company has multiple locations, the SEO strategy works slightly differently. What is Location Page SEO & How it’s Impact Your Local SEO Game […]
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Add Me to Search: How to Create Your Virtual Google Search Card
How many times have you tried to find someone on Google just to be disappointed by the results? While celebrities and high-profile people usually get Knowledge Panel-like previews whenever we search for them, Google has come up with a similar feature for anyone to promote their personal profile or brand in search results in a […]
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Performance Marketing in 2023 – What It Is and How does it Work?
Gone are the days of advertising and marketing were arrows shot in the dark. With the proliferation of social media and the internet, advertisers have many digital marketing tools and platforms available today to run tailored campaigns and achieve measurable results. Moreover, the performance data generated makes attribution and optimisation easy. This is what broadly […]
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What is Programmatic SEO? How to Increase Organic Traffic in 2023
The evolution of SEO from a search engine algorithm-driven strategy to a more meaningful user-intent-driven strategy is evident today. For businesses and companies, SEO is now a reliable source for maximising traffic & brand awareness of their website. Thinking about how TripAdvisor or Amazon have pages for every search query, no matter what your search […]
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Google Word Coach – Play Fun Word Game to Learn English Vocabulary
Could learning a new language be a fun experience? Google certainly thinks so. Google’s new game, the Google Word Coach, is a great way for people to brush up on vocabulary and English while having a lot of fun. You might have noticed the game pop up in search results when you are looking for […]
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.COM vs .ORG vs .NET vs .CO vs .IO – Which Top Level Domain is Better?
Owning a website has become a critical business need, and no one is immune from it – not even an established company like Amazon or Goldman Sachs. But while setting up a website, it is crucial to choose the right TLD extension for the simple reason that your website will represent your business for the […]
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White Hat SEO vs. Black Hat SEO vs. Gray Hat SEO: What You Should Choose for Your SEO Strategy
White Hat vs Black Hat vs Gray Hat SEO: This blog will help you understand them and learn about their differences, features, and the associated practices. Additional Information: What is SEO & How it Works? What is White Hat SEO? White Hat SEO refers to implementing search engine optimization techniques that adhere to the terms […]
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Buffer vs Hootsuite: A Comparison of the Best Social Media Management Tools
Having a social media presence is a de-facto requirement for any business today. Be it Facebook, Instagram, LinkedIn, or Twitter – it makes a world of difference if your company has an online presence on these platforms. But managing multiple social media accounts and manually posting on these platforms can prove challenging and time-consuming. Time […]
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