Rudra Kumar

Assistant General Manager - SEO

Rudra is the assistant general manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimization. He has helped many businesses in growing revenue via search engines of his strengths.

Rudra Kumar

Google News, Google Updates,

Google Helpful Content Update – People-First Content to Dominate SERPs

September 2, 2022 Rudra Kumar 0

On the eve of 18th August 2022, Google announced the launch of the helpful content update. Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. Learn more & advice creators should […]

Local SEO,

Location Page SEO: Concept of Optimizing Local Pages for Search Engine Visibility

August 17, 2022 Rudra Kumar 3

SEO is important for your business if you want your website to be found on the internet. It’s also an excellent way to promote yourself and increase site traffic. However, when your company has multiple locations, the SEO strategy works slightly differently. What is Location Page SEO & How it’s Impact Your Local SEO Game […]

Google News,

Add Me to Search: How to Create Your Virtual Google Search Card

May 10, 2022 Rudra Kumar 0

How many times have you tried to find someone on Google just to be disappointed by the results? While celebrities and high-profile people usually get Knowledge Panel-like previews whenever we search for them, Google has come up with a similar feature for anyone to promote their personal profile or brand in search results in a […]

Digital Marketing,

Performance Marketing in 2022 – What It Is and How does it Work?

May 4, 2022 Rudra Kumar 0

Gone are the days of advertising and marketing were arrows shot in the dark. With the proliferation of social media and the internet, advertisers have many digital marketing tools and platforms available today to run tailored campaigns and achieve measurable results. Moreover, the performance data generated makes attribution and optimisation easy. This is what broadly […]

SEO,

What is Programmatic SEO? How to Increase Organic Traffic in 2022

March 25, 2022 Rudra Kumar 1

The evolution of SEO from a search engine algorithm-driven strategy to a more meaningful user-intent-driven strategy is evident today. For businesses and companies, SEO is now a reliable source for maximising traffic & brand awareness of their website. Thinking about how TripAdvisor or Amazon have pages for every search query, no matter what your search […]

Google News,

Google Word Coach – Play Fun Word Game to Learn English Vocabulary

March 22, 2022 Rudra Kumar 0

Could learning a new language be a fun experience? Google certainly thinks so. Google’s new game, the Google Word Coach, is a great way for people to brush up on vocabulary and English while having a lot of fun. You might have noticed the game pop up in search results when you are looking for […]

WDD,

.COM vs .ORG vs .NET vs .CO vs .IO – Which Top Level Domain is Better?

July 23, 2021 Rudra Kumar 0

Owning a website has become a critical business need, and no one is immune from it – not even an established business like Amazon or Goldman Sachs. But while setting up a website, it is crucial to choose the right TLD extension for the simple reason that your website will represent your business for the […]

Off Page, SEO,

White Hat SEO vs Black Hat SEO vs Gray Hat SEO: What should you choose for your SEO strategy?

June 25, 2021 Rudra Kumar 0

Having limited knowledge about White Hat, Black Hat, or Gray Hat SEO can undo your efforts to optimize your website and rank it on search engines. The lines may sometimes get blurry because some tactics might not fall under either White Hat or Black Hat SEO. This SEO category is called Gray Hat SEO. Known […]

Social Media,

Buffer vs Hootsuite: A Comparison of the Best Social Media Management Tools

June 21, 2021 Rudra Kumar 0

Having a social media presence is a de-facto requirement for any business today. Be it Facebook, Instagram, LinkedIn, or Twitter – it makes a world of difference if your company has an online presence on these platforms. But managing multiple social media accounts and manually posting on these platforms can prove challenging and time-consuming. Time […]

SEO,

What’s the Difference Between SEO and SEM?

April 8, 2021 Rudra Kumar 0

Marketers today are yet to conclude whether SEM is better for business marketing or if they should stick to the good old practice of SEO. You can use both SEO and SEM to attract website visitors. The only difference between SEO and SEM is that you will get free organic traffic with SEO, whereas with […]