Google Discover: Why it Matters and How to Optimize Content for Discover Feed

Internet Marketing,

Google Discover: Why it Matters and How to Optimize Content for Discover Feed

January 15, 2021 Prashant Shukla 0

Google Discover is the new buzzword on every marketer’s lips. With a new platform like Google Discover, a new opportunity has presented itself for content-rich companies like leading media houses and online publications who hope to scale their online visibility. It goes without saying that optimizing content for this platform has become an inevitable need […]

SEO, Video SEO,

YouTube SEO Guide: Top 10 Tips to Rank Your Videos on YouTube

November 2, 2020 Prashant Shukla 0

Ranking videos on YouTube has become an important marketing tool in the hands of successful companies. It helps you get views, builds brand awareness, and drives audience engagement. In this blog, we have covered ten valuable YouTube SEO tips and all aspects of YouTube search engine optimization that you should familiarize yourself with to rank […]

Mobile Applications,

App Store Optimization (ASO) – The Ultimate ASO Guide

August 21, 2020 Prashant Shukla 2

This is the most comprehensive guide to app store optimization on the planet. The best part, you ask? I’m going to tell you about the best ASO strategies that are working right now for both Google Play Store and Apple Play Store. Cut to the chase: if you want to rank your app higher in […]

Digital Marketing,

B2B Lead Generation Process in Digital Marketing – A Beginner’s Guide

July 2, 2020 Prashant Shukla 0

Every business recognizes the need to maintain a continuous stream of incoming leads. Without customers pouring in money to purchase your product and services or solid brand recognition, it’s hard to say if your business will see the light of day. Lead generation can be a long and tedious process if you don’t know what […]

Mobile Applications,

Top 10 Ways to Boost Your App Downloads

December 11, 2018 Prashant Shukla 4

Your app has been finally built after much hard work and effort. The design, the app icon, everything has been finalized and on every device on which it has been tested, the app worked flawlessly and you have given yourself that much-needed pat on the back as the app has been finally built. The only […]

Content Marketing,

How does Quora Marketing generate leads and engagement?

November 22, 2018 Prashant Shukla 0

The most important requirement of any business is consumer awareness and engagement. This is because if there are consumers are not aware of your products or services and not interacting with it, there would be no footfalls, and no chances of traffic turning to leads and conversions. The issue, however, is that it takes a […]

SEO,

How to Optimize Google My Business & Leverage for Sales

November 20, 2018 Prashant Shukla 0

There is a reason why Google became a verb. Whenever we search for something online, we turn to Google even if we have some other search engine at our disposal. Google has become such an indispensable part of our lives that according to a survey conducted by Net Marketshare, nearly 80% of all searches which […]

Google Updates,

Checklist for Google Mobile First Indexing

May 7, 2018 Prashant Shukla 0

Mobile First Indexing is creating a buzz in the world of digital marketing in 2018. All blogs and articles are giving you advice on hows, whys and whats of Google’s latest roll-out. But, everybody is talking about what is to be done. Nobody is telling the precise steps you need to take. Here, is the checklist […]

Google Updates, Local SEO, SEO,

Google’s Algorithm Local Search Update

July 28, 2014 Prashant Shukla 0

There’s a New Google Algorithm in Town And Search Engine Land’s calling it Pigeon. Because this algorithm affects local searches and apparently pigeons like to fly back home. Yeah. That’s what we said too. Cue the exaggerated eye roll. However, without further ado here’s more about the newest feather in Google’s cap. What’s the New […]

Blogging,

Blogger Outreach: The Next Big Thing?

May 29, 2014 Prashant Shukla 0

It’s been said over and over again and I’m going to add to it one more time; quality content is the best thing that can happen to your website; be it in the form of blogs posts, guest blogs, infographics or simply images. That said, amidst all forms of blogging practices, blogger outreach has taken […]

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Prashant Shukla