Prashant Shukla, Author at Techmagnate

Prashant Shukla

Sr General Manager - Search Marketing

Heading the Search Operations at Techmagnate and with experience of over 9 years, Prashant knows all the nitty-gritty details of unlocking exponential growth for businesses via SEO. As the Senior General Manager of SEO, his expertise expands to various verticals, especially executing industry-specific SEO strategies for BFSI, Healthcare, and Education.

Prashant Shukla

Digital Marketing,

How Many Main Pillars of Digital Marketing Are There?

May 18, 2023 Prashant Shukla 0

Today, Digital marketing is holding almost every business out there, but what is holding digital marketing? Four sturdy pillars. Simply put, these four pillars serve as the foundation for digital marketing. And if you want to make digital marketing for your brand, you must learn about them and their significance. Four Main Pillars of Digital […]

SEO,

Guide to Enterprise SEO: Elements, Best Practices, & Success Metrics

April 25, 2023 Prashant Shukla 0

While both traditional and enterprise SEO have multiple similarities, there are some differences in the strategy and execution. Let’s first understand what Enterprise SEO is. What is Enterprise SEO? Here’s the definition of Enterprise SEO – Enterprise SEO is a specialization of search engine optimization for businesses of scale. It applies SEO techniques to thousands […]

SEO,

Dominating Enterprise SEO: An Interview With Sarvesh Bagla, CEO – Techmagnate

December 15, 2022 Prashant Shukla 0

This month, I had the opportunity to sit down with Sarvesh Bagla – CEO of Techmagnate, and discuss how the company has helped leading brands achieve transformational growth with Enterprise SEO. Since he has directly worked with companies from different industries and has first-hand experience, I leapt at the opportunity to ask him about the […]

SEO,

Why is Multilingual SEO Beneficial For Businesses

July 14, 2022 Prashant Shukla 0

Extending your website or online business to overseas markets takes time, effort, and money. Multilingual SEO is one of the most critical aspects of these efforts. When you employ a multilingual SEO strategy for your website, international and vernacular search engines help to find your site quickly and enable your business to succeed in other […]

Content Marketing,

What Are Topic Clusters and How Can They Help in SEO in 2023?

April 11, 2022 Prashant Shukla 1

As SEO benchmarking evolves, so does the content model for businesses. Amongst many trends in 2022, one is the steady shift towards topic clusters – a highly organized and powerful content approach to climb search engine rankings efficiently. Thanks to topic clusters, search engines like Google can index your website easily. On top of that, […]

Internet Marketing,

Amazon Marketing Guide: Definition, Benefits, and Amazon Marketing Strategy Tips

May 16, 2021 Prashant Shukla 0

As of March 2021, the total number of Amazon’s unique users stands at a whopping 150.6 million – pointing to the massive user base of this eCommerce platform. For retailers, vendors, and sellers on Amazon, the competition is getting tougher every day because of the platform’s inevitable crowding. 70% of Amazon visitors never click past […]

Internet Marketing,

Remarketing vs Retargeting: Which is Better for Marketing

April 24, 2021 Prashant Shukla 0

The terms remarketing and retargeting is often used interchangeably as they are seen as similar marketing practices with little to no difference. If you’re an aspiring marketer who is struggling to distinguish between the two, you’re not alone. In this blog, we will unearth the subtle differences between the two and help you understand both […]

Google Updates,

Core Web Vitals: Definition, Introduction to LCP, FID & CLS, and Core Web Vitals Optimization Tips

March 17, 2021 Prashant Shukla 0

In 2021, Google kicked things up a notch by introducing Core Web Vitals. Even though “content is still king,” the inclusion of Core Web Vitals as a ranking signal determines how well visitors/users interact with your website. What Are Google Core Web Vitals? Core Web Vitals are a set of criteria Google uses to evaluate […]

Internet Marketing,

Google Discover: Why it Matters and How to Optimize Content for Discover Feed

January 15, 2021 Prashant Shukla 9

If you’re like most Android users, you must have checked out the fascinating Google Discover feed on your smartphone. Well, it provides the latest updates to users regarding the topic of their interest. The users don’t have to search for any information to receive the updates through Google Discover. These updates can be related to […]

SEO, Video SEO,

YouTube SEO Guide: Top 10 Tips to Rank Your Videos on YouTube

November 2, 2020 Prashant Shukla 3

Ranking videos on YouTube has become an important marketing tool in the hands of successful companies. It helps you get views, builds brand awareness, and drives audience engagement. In this blog, we have covered ten valuable YouTube SEO tips and all aspects of YouTube search engine optimization that you should familiarize yourself with to rank […]