As of March 2021, the total number of Amazon’s unique users stands at a whopping 150.6 million – pointing to the massive user base of this eCommerce platform. For retailers, vendors, and sellers on Amazon, the competition is getting tougher every day because of the platform’s inevitable crowding. 70% of Amazon visitors never click past […]
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The terms remarketing and retargeting is often used interchangeably as they are seen as similar marketing practices with little to no difference. If you’re an aspiring marketer who is struggling to distinguish between the two, you’re not alone. In this blog, we will unearth the subtle differences between the two and help you understand both […]
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The year 2021 is remarkable in more ways than one. Search engines have evolved and become more competitive than ever before. Google plans to launch a new game-changing metric for ranking websites on it’s search engine. Good UX and page experience will become a crucial ranking factor – all thanks to Google’s newly introduced and […]
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Google Discover is the new buzzword on every marketer’s lips. With a new platform like Google Discover, a new opportunity has presented itself for content-rich companies like leading media houses and online publications who hope to scale their online visibility. It goes without saying that optimizing content for this platform has become an inevitable need […]
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Ranking videos on YouTube has become an important marketing tool in the hands of successful companies. It helps you get views, builds brand awareness, and drives audience engagement. In this blog, we have covered ten valuable YouTube SEO tips and all aspects of YouTube search engine optimization that you should familiarize yourself with to rank […]
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This is the most comprehensive guide to app store optimization on the planet. The best part, you ask? I’m going to tell you about the best ASO strategies that are working right now for both Google Play Store and Apple Play Store. Cut to the chase: if you want to rank your app higher in […]
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Every business recognizes the need to maintain a continuous stream of incoming leads. Without customers pouring in money to purchase your product and services or solid brand recognition, it’s hard to say if your business will see the light of day. Lead generation can be a long and tedious process if you don’t know what […]
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Your app has been finally built after much hard work and effort. The design, the app icon, everything has been finalized and on every device on which it has been tested, the app worked flawlessly and you have given yourself that much-needed pat on the back as the app has been finally built. The only […]
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The most important requirement of any business is consumer awareness and engagement. This is because if there are consumers are not aware of your products or services and not interacting with it, there would be no footfalls, and no chances of traffic turning to leads and conversions. The issue, however, is that it takes a […]
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There is a reason why Google became a verb. Whenever we search for something online, we turn to Google even if we have some other search engine at our disposal. Google has become such an indispensable part of our lives that according to a survey conducted by Net Marketshare, nearly 80% of all searches which […]
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