Prashant Shukla

amazon Marketing Guide
Internet Marketing,

Amazon Marketing Guide: Definition, Benefits, and Amazon Marketing Strategy Tips

May 16, 2021 Prashant Shukla 0

As of March 2021, the total number of Amazon’s unique users stands at a whopping 150.6 million – pointing to the massive user base of this eCommerce platform. For retailers, vendors, and sellers on Amazon, the competition is getting tougher every day because of the platform’s inevitable crowding. 70% of Amazon visitors never click past […]

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Internet Marketing,

Remarketing vs Retargeting: Which is Better for Marketing

April 24, 2021 Prashant Shukla 0

The terms remarketing and retargeting is often used interchangeably as they are seen as similar marketing practices with little to no difference. If you’re an aspiring marketer who is struggling to distinguish between the two, you’re not alone. In this blog, we will unearth the subtle differences between the two and help you understand both […]

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Google Updates,

Core Web Vitals: Definition, Introduction to LCP, FID & CLS, and Core Web Vitals Optimization Tips

March 17, 2021 Prashant Shukla 0

The year 2021 is remarkable in more ways than one. Search engines have evolved and become more competitive than ever before. Google plans to launch a new game-changing metric for ranking websites on it’s search engine. Good UX and page experience will become a crucial ranking factor – all thanks to Google’s newly introduced and […]

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Google Discover
Internet Marketing,

Google Discover: Why it Matters and How to Optimize Content for Discover Feed

January 15, 2021 Prashant Shukla 9

Google Discover is the new buzzword on every marketer’s lips. With a new platform like Google Discover, a new opportunity has presented itself for content-rich companies like leading media houses and online publications who hope to scale their online visibility. It goes without saying that optimizing content for this platform has become an inevitable need […]

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Top 10 Tips to Rank Your Videos on YouTube
SEO, Video SEO,

YouTube SEO Guide: Top 10 Tips to Rank Your Videos on YouTube

November 2, 2020 Prashant Shukla 3

Ranking videos on YouTube has become an important marketing tool in the hands of successful companies. It helps you get views, builds brand awareness, and drives audience engagement. In this blog, we have covered ten valuable YouTube SEO tips and all aspects of YouTube search engine optimization that you should familiarize yourself with to rank […]

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app store optimization guide
Mobile Applications,

App Store Optimization (ASO) – The Ultimate ASO Guide

August 21, 2020 Prashant Shukla 2

This is the most comprehensive guide to app store optimization on the planet. The best part, you ask? I’m going to tell you about the best ASO strategies that are working right now for both Google Play Store and Apple Play Store. Cut to the chase: if you want to rank your app higher in […]

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B2B lead generation
Digital Marketing,

B2B Lead Generation Process in Digital Marketing – A Beginner’s Guide

July 2, 2020 Prashant Shukla 2

Every business recognizes the need to maintain a continuous stream of incoming leads. Without customers pouring in money to purchase your product and services or solid brand recognition, it’s hard to say if your business will see the light of day. Lead generation can be a long and tedious process if you don’t know what […]

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Top 10 Ways to Increase App Downloads
Mobile Applications,

Top 10 Ways to Boost Your App Downloads

December 11, 2018 Prashant Shukla 4

Your app has been finally built after much hard work and effort. The design, the app icon, everything has been finalized and on every device on which it has been tested, the app worked flawlessly and you have given yourself that much-needed pat on the back as the app has been finally built.  The only […]

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Quora Marketing
Content Marketing,

How does Quora Marketing generate leads and engagement?

November 22, 2018 Prashant Shukla 0

The most important requirement of any business is consumer awareness and engagement. This is because if there are consumers are not aware of your products or services and not interacting with it, there would be no footfalls, and no chances of traffic turning to leads and conversions. The issue, however, is that it takes a […]

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Google My Business

How to Optimize Google My Business & Leverage for Sales

November 20, 2018 Prashant Shukla 0

There is a reason why Google became a verb. Whenever we search for something online, we turn to Google even if we have some other search engine at our disposal. Google has become such an indispensable part of our lives that according to a survey conducted by Net Marketshare, nearly 80% of all searches which […]

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