Affiliate Marketing is very similar to PPC Advertising. In this process, we ask other websites (your affiliates) to advertise your products and services. You pay your affiliates every time they direct an Internet user to your website. Affiliate Internet Marketing is a very cost effective way of marketing, as it is based on a Pay-for-Performance model i.e. you only pay your affiliate for each click (pay-per -click), registration (pay-per-lead) , sale (pay-per-sale) or cost per thousand impressions (CPM).
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It’s easy to see the benefits of affiliate partnerships - increased reach, leads, and a model that rewards conversion. Building a long-term, powerful partnership requires that you set up your partner for success, and in turn, they recruit a powerhouse of affiliates that generate leads for your business. Here’s how you can work on building a rewarding partnership:
Finding the right partner to manage affiliate marketing is challenging, but a little bit of research beforehand can help you avoid mistakes. Ideally, a firm that can handle end-to-end management and is as committed to your success as you are will ensure success. Here are some traits to look for when choosing your agency:
An agency that is a specialist in your field will work better. An expert agency will have the right connections and a strong understanding of the affiliate ecosystem. Leverage a subject specialists knowledge to reach a targeted audience and maximise conversion.
With tracking in place, it is extremely easy to understand where your conversions are coming from. Work with an agency that is fanatic about data and attribution, with the end goal in mind. Consistently ask for comprehensive reporting and analytics to check on their performance.
The proof is in the pudding! Look at the agency’s past work, case studies and testimonials to check their track record of delivering results to clients. An agency with a strong understanding of the affiliate eco-system will have delivered demonstrable results.
There is a staggering amount of publishers, content marketers, and affiliate sites on the internet. However, over 90% of them are fraudulent, bots, or ineffective. A knowledgeable affiliate marketing company will know the quality partners to pick and will prioritise quality over volume.
Focus on partnering with an agency that does more - Do they bring ideas to the table? Do they add value to your business? Is there a positive impact on your overall marketing strategy? A strategic plan will bring in high quality traffic and increase revenue. Most past someone who checks the boxes, and partner with an agency that understands, partners, and supports.
As part of the Affiliate Program Management service we offer, our team capably manages your Affiliate Program by:
We offer very affordable Affiliate Program Management services, so you are actually able to save on your expenses when you invest in an Affiliate Internet Marketing campaign designed by us. With the advantages we offer, it would be counterproductive to let go of this opportunity to get reliable management for your affiliate program.
Sarvesh Bagla, founder and CEO of Techmagnate, India’s leading digital marketing agency, was elected juror for the "India Content Leadership Awards’ at the ICL conference 2019. His expertise was sought in evaluating content across 4 award categories - Best Use of Content as a Product, Most...
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Techmagnate, a leading digital marketing company of India, won two of the most coveted awards at the annual Masters of Modern Marketing (MCube) Conference and Awards held on August 23rd, 2018. The company was nominated for 5 awards in 4 categories. It won two of the most sought-after awards...