Overview

DCB Bank Ltd., or the Development Credit Bank, is a private sector bank in India and was founded in 1930. They operate across 465 branches in India and serve individuals, small and medium-sized businesses, and mid-sized corporations.

Objectives

DCB Bank provides several products and services to its customers, which include Fixed Deposits (FDs), Gold Loans, Savings Accounts, and Remittances. They had launched a lead generation campaign with Techmagnate targeting all of these products. The objective was to scale up the campaign and improve the ROAS.

Key Strategies Implemented

• Keyword Bucket Optimization
  We focused our keyword strategy towards high-intent, conversion-ready users, improving both lead volume and ROI.
  We identified top and low-performing keywords across all ad groups to refine campaign efficiency. High-converting Fixed Deposit (FD) keywords were prioritised, while low-performing ones were paused to minimise wasted spend. A curated set of negative keywords was introduced to filter out irrelevant searches and strengthen lead quality.
• Improved ROI Across Tier 1 & Tier 2 Cities
  To optimise reach and conversion rates, the campaign was segmented by Tier 1 and Tier 2 locations and budgets were allocated accordingly. This geographic differentiation ensured balanced growth and better ROI, particularly in high-competition markets.
• Sustained CPL Efficiency and Steady Lead Flow
  Campaigns were monitored daily to maintain steady performance and cost control. Bid adjustments, ad-copy refinements, and keyword-level reviews were carried out to improve Quality Scores and pause underperforming elements in order to ensure a consistent lead flow and optimal budget utilization.
• Higher Conversion Reliability and Lead-to-Sale Efficiency
  We implemented OTP-verified lead forms across campaigns in order to filter out invalid leads and increase the overall lead quality. As a result, overall lead-to-sale efficiency improved, and the client experienced higher conversion reliability and reduced lead wastage.

Results