NBFC’s Precious Metal Subsidiary Achieves 529% Increase In Leads

NBFC’s Precious Metal Subsidiary Achieves 529% Increase In Leads

India’s leading NBFC entrusted Techmagnate to increase the number of leads [prospective Gold sellers] for its subsidiary dealing with the purchase and sales of precious metals, particularly Gold. To help the subsidiary realize its objectives, Techmagnate executed an Enterprise SEO campaign enabling them to reach more prospective sellers organically, resulting in a 5X increase in the number of leads.

The Challenges

The main challenge was a competitive keyword universe where the brand was not ranking for top search results. After conducting a thorough analysis of the search behavior of potential sellers, we discovered that although there was significant interest in selling gold, the top search results were predominantly occupied by competitors. Recognizing this gap, we took immediate action to focus on these keywords and enhance the subsidiary’s visibility within the top search results, which imminently enabled us to achieve the main objective – increasing leads.

Results

(Oct’22 – Dec’22) Vs. (Oct’21 – Dec’21)

  • CRO: 529%

    Registered a Five-fold Increase in Attracting Prospective Gold Sellers

  • #Ranked KWs (Top 5): 50%

    Secured Higher Visibility By Increasing Keyword Rankings Organically

  • Share of Voice [Top 5]: 12.26 BPS [Base Percentage Points] Downwards arrow in positive manner

    Increased in the Top 5 SOV from 76.52% to 88.78%

Key Strategies implemented

  • Content Optimization:

    We pored over several data points and industry trends to identify potential customers’ pain points and interests to create new content assets. These assets performed exceptionally well, resulting in a significant increase in traffic and engagement.

  • Off-page SEO:

    We created a search-engine-friendly link-building strategy to acquire high-quality backlinks from authoritative websites. This subsequently increased the website’s authority in the eyes of search engines, which played a pivotal role in increasing its organic visibility.

  • Local SEO:

    We created specific pages for important cities [important from the perspective of getting business] like Bangalore, Vizag, Hyderabad, Chennai, etc. This enabled us to capture targeted traffic that further helped attract potential gold sellers from specific regions, increasing the chances of conversion.

  • Conversion Rate Optimization:

    We increased the effectiveness of the web copy in capturing leads. The task was to make it easier for sellers to get in touch with the subsidiary’s representatives, and the inclusion of a toll-free number and email address on the page helped us achieve this.

Pankaj Chauhan

Request a Call back Now
Fields marked with an asterisk (*) are required
Our Key Clients
Airtel is a key client of Techmagnate Bajaj Finserv is a key client of Techmagnate Mahindra is a key client of Techmagnate Reliance is a key client of Techmagnate
View All  
Latest News
Techmagnate CEO Moderates E4M Events’ Panel Discussions

New Delhi, July 7, 2023: Techmagnate’s CEO, Sarvesh Bagla, recently attended the D2C Revolution: Summit & Awards 2023 hosted by Exchange4media. The event’s core theme was Marketing of D2C Brands and Expanding the D2C Universe. The Exchange4media event celebrated and honored some of the brightest ecommerce & D2C brands that demonstrated exceptional marketing strategies to […]...

21, Aug 2023
Digital Agency Techmagnate Named Google Premier Partner 2023

Techmagnate, a leading Digital Marketing Agency in India, has once again earned the Google Premier Partner status in 2023. This designation is reserved for the top 3% of all Google Partners with a proven track record of success and expertise in Client Growth, Google Adwords Product Certifications, and Annual Ads Spend.  Click here to read more. Pankaj Chauhan...

17, Apr 2023
Top Digital Marketing Agency Techmagnate Announces 105 New Job Openings across All Digital Verticals: And It’s Just Getting Started

October 19, 2022: Techmagnate is a top digital marketing agency based out of New Delhi, and as part of realizing its targets over the next few years, has been hiring fresh talent at a staggering pace. Recently, the largest SEO company in India announced 105 new job openings that are set to be completed by […]...

19, Oct 2022
Check Latest News  
Request a Call back Now
Fields marked with an asterisk (*) are required