Increased App Installations by 243% for a Loan App
Increased App Installations by 243% – App Marketing Case Study for a Loan App
A leading NBFC with a pan India presence entrusted Techmagnate to increase its Personal Loan app’s downloads and cement its presence in app stores.
We systematically launched an App Store Optimization campaign to help the brand achieve its objectives.
Due to the immense growth of the FinTech industry over the last few years in India, app stores have seen a significant surge in the number of finance-related applications.
The challenge was to have our client’s application stand out in app stores organically to increase the number of users interested in getting a personal loan.
Jul ’21 – Sep ’21 to Jul ’22 – Sep ’22
App Installations: 243%
Increased downloads from 49K to 170k
# Ranked KWs: 117%
Ranked the app for 61 key search terms in app stores
App Ratings: 4.2 ★
Improved the app’s ratings from 3.1 to 4.2
Key Strategies implemented
We worked with the NBFC’s customer success teams to actively maintain the reviews and ratings on the app. First, we created a tracker for all the queries related to the interest rate and post-loan approval services, then we systematically replied to those reviews. Our strategy also included liaising with them to encourage valued users to leave positive reviews and ratings on the app.
We conducted an in-depth analysis of the app’s title, description, videos, screenshots, reviews, ratings, and other significant factors. Based on the findings, we worked with app developers and conducted A/B testing to learn what works best. For instance, replacing “Insta Loans” with the target keyword “Instant Personal Loans” delivered amazing results.
We created a content marketing strategy to inform users on various digital platforms about the app’s offerings and unique USPs. Leveraging platforms like Quora and creating a strategy for Press Releases and Guest Posts for getting Brand Mentions from authoritative sources was the major one.
Our team of ASO experts promoted the app on App Listing directories and relevant forums. We also launched an Influencer Marketing campaign on video platforms like YouTube, which showed great results at an effective RoI.
New Delhi, July 7, 2023: Techmagnate’s CEO, Sarvesh Bagla, recently attended the D2C Revolution: Summit & Awards 2023 hosted by Exchange4media. The event’s core theme was Marketing of D2C Brands and Expanding the D2C Universe. The Exchange4media event celebrated and honored some of the brightest ecommerce & D2C brands that demonstrated exceptional marketing strategies to […]...
Techmagnate, a leading Digital Marketing Agency in India, has once again earned the Google Premier Partner status in 2023. This designation is reserved for the top 3% of all Google Partners with a proven track record of success and expertise in Client Growth, Google Adwords Product Certifications, and Annual Ads Spend. Click here to read more. Pankaj Chauhan...
October 19, 2022: Techmagnate is a top digital marketing agency based out of New Delhi, and as part of realizing its targets over the next few years, has been hiring fresh talent at a staggering pace. Recently, the largest SEO company in India announced 105 new job openings that are set to be completed by […]...