Helping You Meet Your Objectives
- Lead generation
- Ecommerce sales
- App Installations
- Business call generation
Search advertising is one of your most crucial ad channels. We use different terms such as Paid Search, SEM, and PPC, etc. for this. Search advertising campaigns drive leads and revenue for the businesses.
Techmagnate has the experience and expertise to manage your budget effectively and help you grow.
BAK – 3 most important elements of Search Advertising
BAK stands for three elements of search advertising, which are as follows:
In order to drive maximum benefit from search advertising, smart agencies focus upon bidding, ads and keywords. It becomes even more important when you’re looking to drive growth on a tight budget.
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What we offer through our Search Advertising service?
- More Leads! Better Leads!
- Reduced cost per customer acquisition (CPA)
- Increased revenue
Better Search Campaign Management
For better performance on your campaign, we focus on:
- Effective account structuring tailored to meet the needs of your specific business
- Advanced Optimization Strategies
- Better Leads to Sales Ratio
- We take the time to understand your business plans and map the performance accordingly.
- Our job doesn’t end once the lead is generated. We take the pains to understand the lead quality to help with the sales process.
- Intelligent suggestions on how to expand the account to explore new opportunities
- Leveraging display, mobile, social advertising for high impact
- Leveraging our direct access to Google Account Managers
Our Experience & Expertise with Search Advertising:
We have expertise in managing small budgets for start-ups and big spending accounts for large enterprises.
- Audience Targeting on the basis of their
- geographic location
- socio-economic status and
- behavioral patterns
- Keyword Mapping
- To business offerings and search patterns of users
- According to buyer persona and sales lifecycle
- Dynamic Search Ads(for more clicks and conversions)
- Conversion Rate Optimization
- Call Tracking for better retention and acquisition
- URL Tagging
- Integration of CRM Integration with website automation tool
Our Approach Towards Search Advertising
Campaign strategy, creation, and ongoing management
We work closely with you to create a comprehensive search advertising strategy. We work backwards from your objectives, keeping in mind your budgets, target audience, and resources. We’re long term partners and focus on creating a structure that will be easy to maintain and scale.
Our skilled SEO experts study your existing customers and target audience to understand what they’re searching for. We also study the competitor landscape thoroughly. We use proprietary tools to devise a keyword strategy that will set you up for success.
Ad creation and ongoing testing
We incorporate best practices for ad creation, designed to boost conversion and engagement. With a decade of experience, we understand why users click – we develop attractive and relevant ads designed to capture the audience’s attention and build recall. More importantly, we experiment – we conduct A/B testing to run effective ads and test them across platforms and devices so you don’t lose out on opportunities.
Bid optimization and management
We work with the budgets you give us, and optimise bidding strategy to generate more clicks and leads. We are constantly monitoring and optimising to maximise efficiency and lower your cost-per-acquisition.
Landing page design and optimization
Landing pages must be aligned with your ads, and a successful landing page is relevant, informative, and has a strong call-to-action. Our expert website design team can help you create powerful landing pages to drive conversions and sales.
Frequent analysis and reporting
We set up URL tracking with Google Tag Manager and UTM tags to correctly track where conversions are coming from. These are critical to determining gaps and opportunities, and are the key to successful optimisation. We follow up search campaigns with comprehensive reporting, detailed analytics, and our personal assessment of next steps.
Work With Us – A Certified Google Premier Partner in India
We are Techmagnate, a certified Google Premier Partner – among the top 1% of digital agencies in India. According to Google, “Google Partners can specialize in one or more of the following areas – Search Advertising, Mobile Advertising, Video Advertising, Display Advertising and Shopping Advertising.”
We have in-depth knowledge and skills in search advertising, a proven track record of a decade, and direct access to Google account managers.
We are fully equipped to meet the digital needs of our customers. We leverage Digital Excellence to add value to our clients. We’re ROI-focused and aim to be trusted partners, long-term.
- Polaris – Top Global manufacturer of ATVs
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