Search Advertising

Our Approach Towards Search Advertising

• Campaign strategy, creation, and ongoing management

  We work closely with you to create a comprehensive search advertising strategy. We work backwards from your objectives, keeping in mind your budgets, target audience, and resources. We’re long term partners and focus on creating a structure that will be easy to maintain and scale.

• Keyword research

  Our skilled SEO experts study your existing customers and target audience to understand what they’re searching for. We also study the competitor landscape thoroughly. We use proprietary tools to devise a keyword strategy that will set you up for success.

• Ad creation and ongoing testing

  We incorporate best practices for ad creation, designed to boost conversion and engagement. With a decade of experience, we understand why users click - we develop attractive and relevant ads designed to capture the audience’s attention and build recall. More importantly, we experiment - we conduct A/B testing to run effective ads and test them across platforms and devices so you don’t lose out on opportunities.

• Bid optimization and management

  We work with the budgets you give us, and optimise bidding strategy to generate more clicks and leads. We are constantly monitoring and optimising to maximise efficiency and lower your cost-per-acquisition.

• Landing page design and optimization

  Landing pages must be aligned with your ads, and a successful landing page is relevant, informative, and has a strong call-to-action. Our expert website design team can help you create powerful landing pages to drive conversions and sales.

• Frequent analysis and reporting

  We set up URL tracking with Google Tag Manager and UTM tags to correctly track where conversions are coming from. These are critical to determining gaps and opportunities, and are the key to successful optimisation. We follow up search campaigns with comprehensive reporting, detailed analytics, and our personal assessment of next steps.