Helping You Meet Your Objectives
- Manage your budget effectively
- Create brand awareness
- Increase lead generation
- Boost eCommerce Sales
- Apps Installations
Online Display Advertising gives digital marketers immense power in the form of phenomenal reach.
Why Invest in Display Advertising?
The visual appeal and targeting ability of online display advertising make it a popular form of digital marketing. Display ads are paid ads that appear in front of users while they’re surfing the web. There are various benefits of display advertising:
- Visually appealing and attention-grabbing
- Increased reach
- Effective targeting capabilities
- Retargeting your engaged audience
- Measurable and trackable in real time
Display advertising is said to build brand awareness and trust for your brand, effectively and rapidly. It is also much less invasive than traditional advertising methods, as long as it is displayed with corresponding appropriate content.
However, display advertising can be an expensive proposition If you don’t manage each of the online display ads responsibly. Techmagnate has the experience and expertise to manage your advertising budget effectively and help you meet your objectives whether it is:
- Brand awareness
- Lead generation
- Ecommerce sales
- App Installations
With a data-driven approach, we help you determine effective targeting, placement and bidding. We can reach your target audience with accuracy and influence your customers with compelling banner and display ads in a variety of engaging ad formats.
Where are Online Display Ads Going to be Displayed?
- Google Display Network (GDN)
- Yahoo Network
- 3rd Party Ad Networks Like AdRoll
- Leading Portals like BBC, NDTV, TOI, Money Control etc.
"Our 3 main mantras - Transformational Growth, Trusted Partnerships & Digital Excellence always!"
CEO, Techmagnate
Unlock transformational growth for your brand
Better Display Ad Campaign Management
We use the latest techniques, insight from Analytics, Search Display Remarketing tools and proven display ad campaign management strategies to deliver superior performance. We focus on:
- Managing placements i.e. site selection
- Contextual targeting – both keyword and content based
- In-audience targeting
- Demographic and behavioral targeting
- Remarketing
- Media buying
Our Experience & Expertise with Online Display Advertising:
Our experience and expertise with the following platforms and technologies makes us one of the top display advertising services companies in India.
- Search Advertising
- Remarketing – both Search and Display
- Social Advertising – Facebook Ads, Twitter Ads, Linkedin Ads, Instagram Ads
- Call Tracking for better retention and acquisition
- URL Tagging
- CRM Integration with website
Our Approach Towards Display Advertising
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Campaign Strategy and Structure
Techmagnate begins with an overall strategy based on your needs and objectives. We carefully assess your target audience, and determine the best display networks and publishers needed to reach it. Targeting Expertise.
Understanding your audience is the biggest contributor to success. Targeting strategies can be based on location, demographics, behaviors, or past history {for retargeting}. We analyse your audience and find the best way to target them.
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Ad Optimization
Display advertising needs to be visually appealing, have clear calls-to-action, and aligned to your brand. We focus on creating and optimising compelling ads to increase traffic and generate leads. We always have an eye on performance and efficiency, driving experimentation through A/B testing. Landing Page Strategy and Design.
Once a user clicks on an ad, he/she is led to a landing page. A landing page should be optimised for conversion by combining attractiveness, clarity, and a call-to-action. Techmagnate ensures that ads and landing pages remain consistent and aligned to your brand’s design guidelines.
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On Going Evaluation
We set up tracking for your display advertising campaigns and consistently monitor its success and improvement. We accompany each campaign with comprehensive reports and a detailed assessment.
Success Stories
We have delivered exceptional results for our online advertising clients across different industries, ranging from auto to education to Ecommerce to consumer goods. Here are some of our success stories:
- Polaris – PPC Case Study
- Fortis Healthworld – eCommerce PPC Case Study
- Aditya Birla Finance – PPC Case Study
Submit an enquiry to find out more about our Online Display advertising services and other Pay Per Click advertising services or you can also checkout our PPC packages.
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