Online Display Advertising Services

Our Approach Towards Display Advertising

• Campaign Strategy and Structure

  Techmagnate begins with an overall strategy based on your needs and objectives. We carefully assess your target audience, and determine the best display networks and publishers needed to reach it. Targeting Expertise.

  Understanding your audience is the biggest contributor to success. Targeting strategies can be based on location, demographics, behaviors, or past history {for retargeting}. We analyse your audience and find the best way to target them.

• Ad Optimization

  Display advertising needs to be visually appealing, have clear calls-to-action, and aligned to your brand. We focus on creating and optimising compelling ads to increase traffic and generate leads. We always have an eye on performance and efficiency, driving experimentation through A/B testing. Landing Page Strategy and Design.

  Once a user clicks on an ad, he/she is led to a landing page. A landing page should be optimised for conversion by combining attractiveness, clarity, and a call-to-action. Techmagnate ensures that ads and landing pages remain consistent and aligned to your brand’s design guidelines.

• On Going Evaluation

  We set up tracking for your display advertising campaigns and consistently monitor its success and improvement. We accompany each campaign with comprehensive reports and a detailed assessment.