Overview

Venkateshwar Hospital is a multi-speciality tertiary care hospital located in Dwarka, Delhi. The hospital offers comprehensive medical services across key clinical departments, including oncology, organ transplantation, orthopaedics, cardiology, and critical care. With advanced infrastructure, specialised clinicians, and a strong focus on patient outcomes, Venkateshwar Hospital serves patients across Delhi and neighbouring regions, particularly for high-intent and complex treatment needs.

Objectives

The engagement focused on increasing overall lead volume while strengthening lead quality and downstream conversion. Key objectives included improving lead-to-appointment rates, and driving higher visits across priority CONGO specialities. Campaigns were executed using a combination of Google Ads and Meta Ads as part of integrated PPC services to capture both active and consideration-stage demand.

Key strategies implemented

• Hyper-focused location targeting and catchment control
  Campaigns were restructured around tightly defined geographic catchment areas instead of broad city-level targeting. A strict 10 to 12 km radius around the hospital was applied for most specialities to capture high-intent local searches. For oncology and transplant services, targeting was expanded across Delhi, while remaining specialities stayed hyper-local to Dwarka. This ensured stronger proximity-based intent and improved appointment readiness.
• Speciality-wise keyword bucketing
  Search campaigns were organised into structured keyword buckets aligned to the CONGO specialities, namely cardiology, oncology, neurology, gastroenterology, and orthopaedics. Each bucket focused on treatment-led and consultation-driven queries, reducing exposure to generic healthcare searches and improving relevance at the keyword and ad group level.
• Appointment-led campaign optimisation across channels
  Campaign structures were optimised to prioritise actions indicating readiness for physician consultation. Ad messaging, extensions, and landing experiences were aligned to push appointment intent rather than informational enquiries. This approach helped improve lead-to-appointment conversion across both search and social acquisition.
• Continuous optimisation focused on Leads and Visits
  Performance tracking extended beyond lead volume and CPL. Lead quality signals, speciality-wise appointment trends, and physician visit data were reviewed regularly. Budgets, keyword emphasis, and audience layers were refined continuously to sustain efficiency while scaling qualified leads.

Results

(FY’25 Q2 – Q3)