How is Digital PR different from traditional PR?

Digital PR focuses on online visibility, using digital outlets, while traditional PR targets offline channels like newspapers, TV, and radio. Digital PR also works in tandem with a brand’s SEO strategy by focusing on high-quality backlinks for improved SERP rankings.

How do you measure the success of a digital PR campaign?

Success is measured through impressions, traffic, SERP rankings, domain authority, and the quality and quantity of backlinks generated.

What is the difference between SEO and digital PR?

SEO focuses on optimizing a website to rank organically higher in search engines, while digital PR improves online visibility through content placement, backlinks, and paid media coverage. Digital PR supports a brand’s SEO strategy through gaining high-quality backlinks and building brand authority.

How long does a digital PR campaign typically take to see results?

Results can vary, but typically, you may start seeing measurable outcomes within 3 to 6 months. Factors like the campaign’s objective, goals, and industry competitiveness influence the timeline.

How do I choose the right digital PR agency?

Look for an agency with a strong track record in your industry, especially if it’s for BFSI or Healthcare. Check for their expertise in both PR and SEO. Client testimonials, case studies, and transparent communication can help you make the right decisions.

Digital PR

Generate Leads and Boost Sales by Reaching a Wider Audience

Earn the trust of your target audience
Build long-lasting brand authority
Improve brand awareness, reach, traffic, and SERP rankings

Get Tailored Strategies Focused on Increasing Brand Performance with the Leading SEO and Digital PR Services Agency

A digital PR strategy is a non-negotiable component of a brand’s growth and success. Whether brands want a higher share of voice online or they want to push up their rankings, they must fold in digital PR campaigns to enable their growth.

Techmagnate’s team designs and executes data-driven digital PR campaigns that are closely synchronized with your brand objectives and guided closely by your SEO strategy. We have established strong relationships with India’s best media outlets, which we leverage to increase your brand’s presence.

Start growing your organic visibility, rankings, and traffic with India’s leading digital marketing agency.

Our Services

Techmagnate’s expertise in SEO, content marketing, and digital PR services helps create custom strategies to amplify your brand’s communications by leveraging a strong media network. Our services include:

Reactive PR/Newsjacking

We capitalize on trending news and emerging topics from your industry. We share expert-led insights with your brand’s voice after finding opportunities for your brand mentions.

Trade & Local Digital PR Services

We target industry-specific publications, niche platforms, and local media to ensure your brand gains recognition with the right audience.

Website Content Writing

Our website content writing services entail creating product descriptions, landing page copies, vision & mission statements, and so on: to improve readability and maximize conversions.

Content Creation

We create compelling, high-quality articles and thought leadership pieces that demonstrate your brand’s expertise in your industry.

Press Release Distribution

Our extensive network allows us to distribute your press releases to various media outlets. We ensure your announcements reach the right journalists and publications, maximizing their impact.

Performance Tracking and Reporting

We provide detailed analytics and reports to measure the success of your digital PR campaigns. Our performance tracking allows us to optimize your strategy, ensuring sustained growth and visibility continually.

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Our Process

Our process is customized for each industry and specific goals, but a typical digital PR strategy includes the following steps:

Keyword Research

We identify high-impact keywords and understand the interests of the target audiences. We align your digital PR efforts with the topics and terms your audience is searching for.

Budgeting

We allocate resources smartly to get the maximum impact of PR campaigns. We set a clear budget to prioritize activities and optimize expenditures for the best results.

Identify Distribution Channels

We identify the most relevant channels for distributing your content, whether on a national, regional, or local level.

Link Selection

We select websites that can provide high-quality backlinks for your content.

Content Creation

Our team writes valuable and helpful content – in collaboration with your teams – to deliver your message for a strong impact.

Reports and Monitoring

We regularly track and analyze the performance of your PR campaigns through detailed reports. Monitoring helps assess results and make data-driven adjustments to optimize outcomes.

Client Testimonials

“

Techmagnate is a professional and reliable company which offers great value at all times. We have been working with them for a long time and...

Alan Brian Partner, Business Development

“

We would like to thank the Techmagnate team for their services. We also appreciate your efforts towards providing us better service and we hope we...

Abhipsa Marketing Manager

“

We have a great business relationship with Techmagnate. We had worked with several other marketing companies in the past who didn’t deliver results and I’am...

Raj Kumar Sales Head

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World Class Services from Techmagnate: Gain a Competitive Edge

Genuine Enterprise Capabilities

We have built in-house capabilities that allow us to work on websites with thousands of pages and scale up our efforts as required.

Expertise Across the Entire Search Landscape

From Universal Search to Video SEO, ASO, Local, Hyperlocal SEO, and AI SEO to LLM Optimization, our team offers expertise across the entire spectrum of search to deliver the best growth possible for your business.

Portfolio of Marquee Brands

Our client portfolio includes some of the largest brands across India and abroad in industries like BFSI, Healthcare, Education, Automotive, and more.

300+ Digital Marketing Experts

Techmagnate has one of the largest teams of SEO and digital marketing experts in India who work dedicatedly on our largest accounts to ensure their success.

~20 Years of Experience

We were founded in 2006, and we’re still going strong as the largest Digital marketing agency in India.

Certified Google Premier Partners

We are one amongst only 60 digital agencies in India who are certified Google Premier Partners.

We’re Committed to Achieving Big Numbers

We work closely with our Enterprise clients on creating their AOPs and then successfully delivering their AOP targets, while delivering transformational growth for their brands.

Industry-Specific Expertise

From BFSI, ECommerce, healthcare, to education and the B2B industries, we offer comprehensive solutions customized for unique industry demands.

We Guide Your Business On the Growth Journey

We work with our largest clients on their Annual Operating Plans (AOPs) and adopt a consultative approach for ensuring that our clients meet their growth targets.

Our Awards and Accolades

MCube Award

For Best Digital Marketing Campaign for Educational Institution

Digital Campaign Award

Awarded for delivering Digital Excellence in the BFSI sector

Drivers of Digital Awards

Best Search Marketing Campaign

Pitch BFSI Marketing Summit 2024

Most Effective SEO-Driven Programmatic Marketing – Gold

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Case Studies

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Explore Our Search Trends Reports

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Frequently Asked Questions

How is Digital PR different from traditional PR?

Digital PR focuses on online visibility, using digital outlets, while traditional PR targets offline channels like newspapers, TV, and radio. Digital PR also works in tandem with a brand’s SEO strategy by focusing on high-quality backlinks for improved SERP rankings.
How do you measure the success of a digital PR campaign?

Success is measured through impressions, traffic, SERP rankings, domain authority, and the quality and quantity of backlinks generated.
What is the difference between SEO and digital PR?

SEO focuses on optimizing a website to rank organically higher in search engines, while digital PR improves online visibility through content placement, backlinks, and paid media coverage. Digital PR supports a brand’s SEO strategy through gaining high-quality backlinks and building brand authority.
How long does a digital PR campaign typically take to see results?

Results can vary, but typically, you may start seeing measurable outcomes within 3 to 6 months. Factors like the campaign’s objective, goals, and industry competitiveness influence the timeline.
How do I choose the right digital PR agency?

Look for an agency with a strong track record in your industry, especially if it’s for BFSI or Healthcare. Check for their expertise in both PR and SEO. Client testimonials, case studies, and transparent communication can help you make the right decisions.

Performance Driven Digital PR Agency

Generate Leads and Boost Sales by Reaching a Wider Audience

Get Tailored Strategies Focused on Increasing Brand Performance with the Leading SEO and Digital PR Services Agency

Our Services

Reactive PR/Newsjacking

Trade & Local Digital PR Services

Website Content Writing

Content Creation

Press Release Distribution

Performance Tracking and Reporting

Our Process

Keyword Research

Budgeting

Identify Distribution Channels

Link Selection

Content Creation

Reports and Monitoring

Client Testimonials

World Class Services from Techmagnate: Gain a Competitive Edge

Genuine Enterprise Capabilities

Expertise Across the Entire Search Landscape

Portfolio of Marquee Brands

300+ Digital Marketing Experts

~20 Years of Experience

Certified Google Premier Partners

We’re Committed to Achieving Big Numbers

Industry-Specific Expertise

We Guide Your Business On the Growth Journey

We’re Industry Leaders

Honesty & Transparency

Diligence, Discipline, Rigor

Our Awards and Accolades

Case Studies

Explore Our Search Trends Reports

Frequently Asked Questions

How is Digital PR different from traditional PR?

How do you measure the success of a digital PR campaign?

What is the difference between SEO and digital PR?

How long does a digital PR campaign typically take to see results?

How do I choose the right digital PR agency?

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