Here at Techmagnate, we live by the uncomfortable truths: such as the fact that no matter how much traffic you build for your website, your efforts will go to waste unless you back them up with a conversion plan. That’s where conversion rate optimization becomes so important.
To us, SEO and CRO aren’t just two separate entities – they’re the key materials to a harmonious painting, and we’re here to be your artists. With your website and business as our canvas, we’ll help you take your visitors through a simple, comprehensive, effective sales funnel that will boost your profitability, and make the most of your content efforts. How? Through effective, researched, precise testing and careful optimization.
Optimizing conversion isn’t quite like optimizing content. Search engines are tricky, but they’re generally reliable. Your demographic makeup, however, is a dynamic and changing human audience, with complex consumer behavior and changing patterns. Figuring out how to best use your business’ resources to tilt the sales odds forever in your favor requires expertise, and we have plenty of that.
Conversion rate optimization is art, and we’re passionate about our collection.
With decades of combined experience, we at Techmagnate approach every individual conversion optimization project with an individual, unique plan, and with a combination of data analysis and passionate testing, we ensure that every end results – albeit different and unique – leaves your website with a massively improved sales funnel, and a huge return on investment.
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The typical conversion rate optimization agency drains your resources as it aimlessly goes up and down a list of recommended Best Practices, looking to optimize this or that based on a rulebook.
We consider the rulebook a suggestion – instead, we look at the hard evidence, and devise every test and eventual implementation on business-relevant data. Without increasing your costs astronomically, or making you worry about our monthly invoice, we’ll:
The landing page is the quintessential piece of CRO, a culmination of different efforts to convert as much of your traffic as possible – and that makes it an important part of our campaign. By analyzing the relevant metrics, identifying your key strengths, and downplaying your weaknesses, we capture your audience.
Some websites run into the paradox of advertising for the wrong demographic. We adapt, and change, creating a clear guideline of what your average customer wants and figuring out a way to give it to them. Through keyword research, we analyze and track trends, and through heatmaps, we learn what your visitors care about the most.
Once we get close to total optimization, we alternate between different test changes to determine what ultimately brings the most conversions – and we continue to optimize based on that information.
There is no one recipe for the right list of conversion optimization services, but here at Techmagnate, we approach each project by:
We take a look at your bounce rates, identify pages with the most turn-offs, figure out what forms do and don’t work, and remove or replace copy and design elements that simply don’t work.
Through research, analysis and rigorous testing, we slowly build the page your customers want to stay on, from optimizing blogs to ecommerce conversion optimization.
Getting visitors to convert is never easy, but by trusting us and making us at Techmagnate your CRO partners, we can concentrate on producing impressive results.
Don’t just listen to the hype: sign up today, and watch us get started with the magic.
Conversion rate optimization or CRO is the systematic process of improving the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage.
Conversion Rate = Number of Goal Achievements / Visitors
Conversion Optimization starts with gathering data and insight about your customers and visitors through your CRM, Google Analytics, surveys, heatmaps, or any other tool. Based on these insights, you can tweak your landing pages to be more effective, add strong CTAs, conduct A/B tests, optimise your funnel and much more.
According to a guide to CRO by Kathy Sierra - your website must be functional, accessible, usable, intuitive and persuasive. The essential steps to conversion rate optimisation are:
Conversion rate optimization can help a web site make the most of its traffic. CRO allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. Even small improvements in conversion can mean a big jump in revenue! By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business quickly and without significant paid investment.
A good conversion rate varies across businesses and industries. According to a study by Search Engine Land, the average landing page conversion rate is 2.35%. However, the top 10% of landing pages in each industry perform almost 3-5x better than the average.
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