Content Marketing Stats: A Guide for Every Step [Infographic]
January 27, 2017
Rajat Tyagi
It is of no use if you cannot measure the results of a marketing campaign. So, stats and facts are extremely necessary to run a successful campaign.
If you are running content marketing campaigns or even thinking of doing it in future, this infographic is for you.
How to Measure Content Marketing Success?
Content marketing is a forward-thinking vision. We all know that content is the king, but it is never putting the words into the paper. It is much more than that.
It is true if you can set and run a successful strategy, content marketing can be a game changer for your business. So, you should measure its success at every step.
What is Content Marketing?
Content Marketing is the type of marketing done with the help of creation and distribution of content. It involves the creation of textual and visual content and sharing that content through different suitable channels. Content Marketing Services helps to build the authority and to promote the products and services of the company.
What are the steps to Content Marketing?
There are six simple and focused stages of content marketing. Those are:
• Ideation
• Creation
• Sharing
• Measuring
• Costing
What All Facts You Should Know as a Marketer?
The steps that measurable and can have an impact on the content marketing strategy, are:
1. Ideation
One need to tailor a proper content plan that best matches your products and services with your sales demographic. It is necessary to have a proper content marketing strategy. But, only 44% of organizations have their own content marketing strategy.
It has been noticed that smaller organizations are more interested to have documented content strategy than larger organizations. 60% of the most effective B2C marketers have a documented content strategy.
B2B marketers do not rely on a single tactic. They use an average of 13 content marketing tactics.
2. Creation
Content is an art and you have to very creative.
58% of marketers believe content should be relevant to their audience, 57% feel content should be engaging, 54% think it should trigger a response or action and 92% say you should produce high-quality content.
60% of marketers create at least one piece of content each day. As compared to the last year, the demand for infographics has increased 800%. Almost 60% of marketers reuse the same content two to five times.
3. Sharing
Content doesn’t attract an audience on its own, so you need to spread and promote your content.
87% of marketers find social media as the most convenient and effective content marketing delivery mechanism. Some B2B marketers either use a blog, publish case studies, or use LinkedIn or YouTube to distribute content.
4. Measuring
Unless and until your effort is reflected, there is no use of continuing it. Every content should be tracked, analyzed, and built upon.
It has been clearly noticed that organizations having content marketing strategies experience 6 times better results than those without. But, only 54% of organizations who have a strategy can successfully execute it till the end. 46% of organizations fail to achieve their goals due to improper/no strategy.
50% of organizations believe personalization of content with website designing is valuable to achieve their goals, but less than 25% of them can actually achieve it.
5. Costing
Costing is the most vital part, as it determines whether an organization can afford it or not. You will be happy to know that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. That is the reason, why content marketing is the new boom in digital marketing.
Marketers have understood that it is more effective than search engine optimization and other digital marketing tactics. So, effective B2B marketers spent 39% of marketing budget on content marketing.
Now, that you have all the facts and figures related to content marketing, it will be easy for you to analyze whether you can run a successful content marketing strategy or not. These stats are necessary for every marketer, who is struggling with content marketing. If you belong to that niche, this infographic is definitely for you.
Additional Read: Scope of Content Marketing and its Latest Trends
