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Best Practices for Responsive Web Design with Infographic
Responsive design for a website is often used in the context of mobile users. Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen […]
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SEO or PPC – Which Is Better For A Small Scale Business?
The tussle between SEO and PPC continues as Digital Marketing grows into becoming the leading medium of advertising and branding. Statistics show that internet users across the world are expected to grow to 3 billion by the end of 2014 with nearly two-thirds of that rise coming from emerging economies. With greater access to the […]
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Migration from HTTP (non-secured) version of the website to HTTPS (secured) version
It is expected that the readers of this document have already implemented HTTPS on their websites through installation of a private (dedicated) SSL certificate Step 0 – please do a before and after speed check to see if SSL implementation affects page load in any way. If it does, then this will need to be […]
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The Ultimate Incredibly Useful Web Design Checklist
Web designing can be a complicated process, even for seasoned veterans. There are several things you need to keep in mind, and several bases that have to be touched before the design is called final. A website designer could be dealing simultaneously with several ends, from interacting with the client, to designing, coding, and testing. […]
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Context Clues: The Tool for Paid Advertising Campaign’s Success
It’s been almost 6 months since Google launched enhancements in its Google Ads campaigns, last July; but many advertisers have not yet imbibed them in to their campaigns. Contextual clues as it is referred to is what was launched to help advertisers gain better insights into their ad campaigns and therefore yield better visibility. Businesses […]
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The New Opportunities Tab: Get More Out of Your Adwords Campaign
Google has upgraded its Ad Words Opportunities Tab lately with an initiative to enhance campaign management. Ad words campaigns can be a little quirky at times and its routine updating slightly difficult, especially when there are multiple campaigns that need to be catered to. The New Opportunity Tab I’d rather call it an upgraded Opportunities […]
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