Successful Blogger Outreach Tips for 2024
December 20, 2023
What has changed from the original post: The entire content has changed. The blog was in the form of an interview earlier and did not comply with the topic.
Summary: Blogger outreach is a great marketing strategy to grow your business and acquire backlinks by leveraging the blogger community and their audience. It is the most important strategy for businesses dependent on organic traffic. It can include influencers, publishers, and reporters within the niche of that business.
If you are a business owner looking to grow your business in 2024, using an effective marketing strategy can be a great move.
Marketing strategy refers to a plan for reaching specific marketing goals. It considers what you are doing well and what is missing from the set business objectives to develop tactics to meet the goals.
The blogger outreach program is a vital part of the marketing strategy. It is a great way to grow your brand, business or blog. Many bloggers and marketers have grown because of blogger outreach. However, several business owners find blogger outreach to be a difficult aspect of marketing, but it is essential for businesses dependent on organic traffic.
Let’s delve deeper and learn more about blogger outreach, its meaning, types, benefits and some essential tips for a successful blogger outreach program.
What is a Blogger Outreach Program?
Blogger Outreach is a public relations activity performed to find popular blogs or a reputed blogger community and leverage their audience to popularize our own content. It is usually done by sending out personal ‘pitches’ via email or direct messages.
The selection of these bloggers depends upon the type of business for which you are running the campaign. For example, if you are running a digital marketing business, the third-party blog should be related to SEO, PPC, social media, or content marketing. It helps us boost traffic, visibility, engagement and growth in SERP rankings.
Blogger outreach can include influencers, publishers, and reporters. It is a great method of acquiring backlinks from sources where the target audience is already available.
Additional Read: How SEO Works
Types of Blogger Outreach
There are several types of blogger outreach methods. You can choose to employ any of the methods depending on your business. Here are some of the most common ones.
These are paid posts written and published by bloggers. They contain mentions and links to your brand. The amount bloggers get for writing and publishing sponsored posts depends on their popularity, influence and the type of post. That is why you must be sure to agree on terms beforehand and clearly state your requirements for the post.
Another feature of sponsored posts is that they usually contain a disclaimer at the end. This disclaimer declares that the blogger has received payment for the post.
Getting your products reviewed by bloggers with a large audience can benefit your business. It is the best way to build trust in your brand.
You can send your products or product samples to bloggers and ask them to review them. The review can be in the form of a video, blog or an image on social media. It is like barter. You send free products to bloggers and they review them for their audience, which could be your potential customers.
It is somewhat similar to product reviews. However, instead of a formal review, it is a small mention of the product in a post on a broader topic. For instance, if you have a business that manufactures different types of bags, a travel blogger may write about one of their trips and casually mention that they used your amazing backpack.
Running giveaways is an effective marketing strategy for both bloggers and brands. It can help gain more audience for bloggers and customers for the brand running it.
The idea is that you, as a brand, give a prize for a competition that the blogger holds a competition on their chosen platform. This competition can be on YouTube, blogs or even on the blogger’s social media accounts. Wherever they choose to host it, it is imperative that people will participate. It gives your brand some priceless exposure.
10 Successful Blogger Outreach Tips for 2024
Reach out to a new niche
Think of a new niche of bloggers to reach out to. It helps take your buyer persona a little further and extends your brand’s presence outside the genre in which it exists.
For instance, if you are a shoe company, you can reach out to travel bloggers and offer them free shoes for their adventurous trips. You can ask them to review your product and post it in different formats on their social media platforms. It spreads your reach to the audience that is not only interested in buying shoes but also likes to travel or indulge in sports and adventure activities.
Master the art of personalized pitching
Personalizing how you pitch to a blogger can make things easy. Read their blog and add some references about it. Reading the ‘About Me’ page and referencing something can also help give a personalized touch.
Keeping it real is also a great idea when it comes to pitching to a blogger. Don’t reach out with a vague idea. Tell them what urged you to reach them. It may be an article or something that you want to appreciate/congratulate them for.
Run your campaign across many social platforms
Bloggers use different social media platforms to promote themselves. You can leverage this opportunity when you reach out to them as a business. Create an outreach marketing strategy that makes use of the blogger’s various social media channels instead of only focusing on the blog.
For instance, If you are promoting a kitchen gadget, you can ask the blogger to write a blog post and give a hashtag to use on their Instagram and X (formerly Twitter) accounts. You can also ask the blogger to pin a recipe with the cooking gadget.
Additional Read: Best Social Media Marketing Strategies
Give their audience something pretty to look at
Visual appeal has a greater impact on the audience. You can ask the bloggers to use different photos of them using or showcasing your products. Another way is to provide them with high-resolution images to ensure that your blogger outreach strategy emphasizes visually appealing and scoring posts.
You can also give away your original research to get a positive response from your blogger outreach campaign. Set up original surveys and research studies and reach out to the bloggers with the collected data. This strategy always works.
Overall, you must begin only when you have something valuable to offer.
Authenticity over numbers
Focus on the bloggers that fit into your brand’s niche. Also, they must be genuinely interested in promoting your product or business. The passion that comes out in posts is more effective than the number of followers they have.
Moreover, authenticity cannot be faked. It is reflected in your emails too. Your email will feel fake unless you sincerely want to build a valuable relationship.
Keep in touch
Relationship building is a vital component of a blogger outreach strategy. You don’t just want one link or project for a product or service, and there has to be constant promotion. For this reason, bloggers should not just be a one-time-use entity for your business. Instead, they should become your loyal promoters.
To ensure this, you can engage with them on social media, follow up through emails and keep in touch. You can also send them thank you notes for mentions, a monthly newsletter to give exclusive information about the brand, send them free gifts and goodies, etc.
Promote on your own channels
Cross-marketing works well in blogger outreach. Bloggers are building up their personal brand by sharing posts on social media. You can share promotional posts on your social channels and collaborate with them. This way, you are helping them increase their audience while they help you increase yours.
You can also tag them in your updates promoting your articles. This is a great way to engage.
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Ask for their input
Communicating is the best way to forge ideas. Let your bloggers give you some ideas to improve your strategy. They may also come up with some helpful tools. So, don’t hesitate to ask them for suggestions. Survey your bloggers and see what they add to your promotion strategy.
Some bloggers may also recommend other bloggers to work with.
Think outside of the box
Modern marketing is all about thinking out of the box and bringing something new and unique to the table. That is why all the blogger outreach campaigns weave an element of creativity and focus on bringing out something ‘new.’
Think of a different way to promote your brand. You can consider getting some suggestions from the bloggers or formulating an in-house strategy to come up with new ideas.
Be Patient But Persistent
Success comes with patience and persistence. Every successful blogger outreach takes time. So, you must be patient and focus on finding the right bloggers to promote your business.
Once you come across the right one, you must have a preplanned strategy to execute the outreach campaign. It implies that you should begin preparing for the strategy a long time before reaching out to the bloggers.
However, it doesn’t end here. You must continuously keep in touch with the bloggers, follow up with them, and maintain a connection with them for future needs.
Benefits of Blogger Outreach
The key benefit of a successful blogger outreach is that it works for both bloggers and businesses.An incentive must be included in your content marketing campaign to ensure its success. This incentive can be a product to try and keep or a few products as prizes for competition. Anything that helps the blogger increase reach and get a reputation is with it.
Here is your incentive:
Bloggers spend a long time gaining the trust of their audiences. Anything they say or recommend automatically gains value in the eyes of their audience. All you have to do is find the right blogger, build relationships and provide them incentives to pitch to a ready-made audience.
Unlock your blogging potential in 2023! Reach new heights with Techmagnate’s expert outreach tips. Contact us now!