For any given brand today, SEO as part of a marketing strategy plays a pivotal role in order to maximize gains from the web and maintain a consistent revenue stream. Generally speaking, this is more on a large-scale spectrum.
One of things that businesses should be mindful of is the short-term gains that can be achieved via localized SEO. For example,if you’re a local business in London, any SEO company in London will offer tips and suggestions to capitalize on local SEO to its maximum potential.
See also 7 Latest Trends and Tricks for SEO Planning
Here are seven quick tips for success with local SEO that can be applied for greater visibility and gains:
The idea is to take a higher spot against the bigger brands in organic listings. This will require you to set up and activate tools like Google Places and Yahoo Local. Localized SEO is essentially about geographical locations and utilizing their full potential. It’s a marketing strategy aimed at targeting specific places and location based sections and it makes sense to list your business on large local portals like Foursquare as well as on smaller local directories.
If you consult a company providing SEO services in Los Angeles or anywhere else for that matter, they will tell you that for local SEO, setting up Google+ for your business and furnishing it with images that can be viewed when using Street View is a must. Additionally you can add great value to new audiences, engaging videos and relevant posts on topics that support your brand identity.
SEO and Social Media Optimization are all about visibility and this principle stays consistent, even for localized SEO. Creating a multi-network presence across various platforms like LinkedIn, Pinterest, Instagram etc. with complete contact details is essential.
Plan ahead of time:
When it comes to local SEO, it pays to plan ahead of time for specific events or offers related to upcoming social or general situations. For e.g. a back-to-school sale should be ranked for a query way head of time as it is likely to generate more relevant buzz and offer returns, in addition to allowing search engines to index pages in time.
This is obvious in the sense that while you do the run the risk of getting some unflattering ones too, opening your company to reviews will create more credibility and transparency. Put the review on your Facebook page and this will give future customers a chance to pick up locally as it goes a long way in creating positive brand awareness overall.
Use Keywords to target local areas:
High rankings in local search are much less competitive and more specific keywords preferably with location names will work very well. Using a specific keywords narrows down the search considerably and your chances of being found are way higher.
Create multiple domain names:
If you are looking for localized SEO in more than one location or country it makes sense to create domain names for each country that you operate in. This helps in local directories and even Google determining the whether a particular URL is relevant to search results in that particular country.
Let us know whether this guideline proved to be helpful for you, and don’t forget to share any tips you might have that we haven’t covered!
See also 12 Point Local SEO Checklist for 2017 & Beyond [Infographic]