"The company’s website was hit with a manual penalty due to unnatural inbound links."
Established in 2004, United Limousine and Charter Inc. or ULC Party Bus as it is known today, was begun in Southern California, with an aim to make high quality ground transportation accessible to all. It soon grew to become one of the leading names in ground transportation for leisure and partying purposes, offering high quality service at affordable rates.
ULC Party Bus is owned by present and former US Armed Forces reserve officers and has a fleet of luxury transport vehicles including Limousines, Sedans, Land Cruisers, Hummers, Land Yachts and many other exotic cars.
The company’s cars are completely customized and the entire process of designing the limos to delivery is all overseen by the ULC staff.
The company targets the general public of Southern California, for private and corporate parties and leisure outings.
The company’s website was hit with a manual penalty due to unnatural inbound links.
Prior to being hit by the penalty, the website was ranking within the top 10 results on the Google SERPs for over 50 keywords. However, it lost its ranking drastically when it was hit, so much so that it was not even visible within the top 100 search results.
ULCPartyBus.com was a 7 year old site and had previously used at least 2 SEO agencies to build back links. We were faced with two major challenges:
We used Majestic SEO and Google Webmaster Tools (GWT) to extract, consolidate and compile the back link data. We were left with 4477 links that were subjected to the following process:
"Google replied back on 26th December 2013, confirming the lifting of penalty form the website."
It was a long process and took us three iterations to get Google to lift the penalty. The last reconsideration request was submitted on 29th November 2013:
Google replied back on 26th December 2013, confirming the lifting of penalty form the website.
"SEO has evolved and the old link building tactics don’t work anymore. Even if you’re using a reliable SEO agency it is prudent to have your back link profile audited every 3 months."
Since the recovery, the website saw a consistent rise in its traffic and rankings.
Since the recovery, the website saw a consistent rise in its traffic and rankings.
SEO has evolved and the old link building tactics don’t work anymore. Even if you’re using a reliable SEO agency it is prudent to have your back link profile audited every 3 months.
Everythings pretty much done.you guys are the best! Thanks for your hard work!!
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