Our client, Trainman App is a one-stop destination for all things related to train travel. They are the pioneers of prediction confirmation and train ticket booking with 90% correct predictions. Passengers can use the app to book train ticket, know train schedules, check PNR status, seat availability, coach position, live running status, platform number and even food delivery services in regional Indian languages.
Breaking the monotony of giants in the travel app market Travel being a highly competitive marketplace, most of the popular Government and private apps are available on the Google Play Store. In view of this, the brief provided by the client was to -
Making it easier for targeted users to find the app
Reporting & Analysis
Achieved spectacular results with 63% increase in organic app’s store listing visitors, a 38% increase in organic app installation, a 20% increase in app reviews and 25% growth in app authority from the baseline in a span of just 5 months only.
|ASO Parameters||09-Feb-2018 (Baseline)||Mar-18||Apr-18||May-18||Jun-18||Jul-18||Aug-18||Growth in %|
|App Store Listing Visitors||38,290||44,989||44,810||46,595||48,360||40,944||62,341||63%|
|PA (Page Authority)||53||53||57||57||66||66||66||25%|
NOTE: The absolute numbers are indexed to facilitate the comparison of growth.
Organic App’s Store Listing Visitors jumped from 38,290 in Feb 2018 showcasing magnificent rise over the months to 62,341 in August 2018.
App Installation jumped from 20,423 in Feb 2018 holding consistent rise over the months to 28,094 in August 2018. App Reviews jumped from 70,158 in Feb 2018 showcasing consistent high over the months to 84,308 in August 2018.
Page Authority (PA) moved from 53 in Feb 2018 to 66 in August 2018 showing an impressive 25% growth.
Strategic optimization for improved rankings
Initially, started with just 3 keywords ranking in the top 10 results. With time 5 keywords have started ranking in the top 10 results. For instance,
|Trainman App||Top 10||3||3||2||2||4||5||5|
|11 to 20||1||2||2||3||2||3||5|
|21 to 50||3||2||3||2||4||2||-|
|51 to 100||-||-||-||-||-||-||-|
|Keywords||Search Volume||09-Feb-2018 (Baseline)||06-Mar-18||02-Apr-18||01-May-18||01-Jun-18||02-Jul-18||07-Aug-18|
|train running status||91,40,000||45||29||28||34||12||7||7|
|live train status||50,00,000||24||16||21||18||20||6||6|
|check pnr status||5,50,000||7||9||12||12||9||16||14|
|train pnr status||2,46,000||5||6||7||7||6||19||15|
|train ticket booking||1,35,000||-||-||-||-||31||17||20|
We started with an in-depth analysis of existing app rankings. Next, we built an all-inclusive strategy to incorporate best ASO practices keeping the expectations of the client in mind.
The result is a whopping increase of 38% in app installation in just 6 months. This is both thrilling for the client and a motivator for us to constantly upgrade our benchmark.
With the intention to outcompete its rivals by offering a fully functional and user-centric ASO experience we managed to achieve a 20% increase in app reviews. Thus, driving our efforts to increase traffic and downloads via consistent app awareness and discovery to consistently build external app authority and visibility.
Our app store optimization helped build credibility as users tend to trust the top 10 results of a Google Play Store more and that’s where the Trainman App stands today.
Here is the client Testimonial: