Overview

Techmagnate is a digital marketing agency based in India, working across SEO, content marketing, and performance marketing. Over the years, the agency has supported enterprises and growing brands across multiple industries with structured digital marketing strategies focused on measurable outcomes.

As AI platforms began influencing how businesses discover service providers and marketing solutions, Techmagnate used its own website as a testing ground to study how Generative Engine Optimisation (GEO) could impact visibility, traffic, and lead generation alongside traditional SEO efforts.

Objectives

As AI platforms such as ChatGPT, Google AI Mode, and Perplexity gained traction, Techmagnate observed a shift in how potential clients were discovering digital marketing agencies. Instead of relying only on Google search, users were increasingly asking AI platforms for recommendations and service guidance.

The objectives were:

• To improve Techmagnate’s visibility within AI-generated responses related to digital marketing services
• To measure the impact of AI platform visibility on website traffic and lead generation

Key Strategies Implemented

Techmagnate adjusted its content approach to make it more accessible to AI systems while maintaining its existing SEO practices. This involved testing how AI platforms were indexing and referencing content.

We focused on:

• Restructuring Content Format: Breaking down complex topics into clearer, more modular sections that AI systems could more easily parse and reference when responding to user queries.
• Aligning with User Questions: Creating content that directly addresses common questions businesses ask when looking for digital marketing help, matching the conversational nature of AI interactions.
• Building Clear Authority and Trust Signals: Clearly highlighting Techmagnate’s expertise, experience, and thought leadership across key pages to reinforce credibility and position the brand as a trusted source for digital marketing information within AI-generated answers.

Results [Jul’25 – Dec’25]

Visibility Impact

Business Impact

These results represent a 6-month period where we tracked traffic and leads that originated from AI platforms, showing early positive indicators for this approach.

Strategic Impact

• Increased visibility in AI responses
  Techmagnate began appearing more frequently in AI-generated answers for queries such as “Which digital marketing agency should I consider?”, improving early-stage brand discovery.
• Higher-quality traffic from AI sources
  Visitors arriving from AI platforms showed clearer service needs, were further along in their decision process, and required less basic education, contributing to improved lead conversion rates.
• A complementary channel to traditional search
  Optimisation for AI platforms acted as an additional discovery layer that supported, rather than replaced, traditional SEO efforts.
• 4. Early experimentation with emerging technology
  By experimenting early with GEO and AI platform optimization, Techmagnate gained practical insights into an emerging discovery channel where best practices are still evolving.