Overview

Metropolis Healthcare is a multinational chain of pathology labs and diagnostic centers that entrusted Techmagnate, a prominent SEO company in Mumbai, to increase the number of online appointments. We executed a comprehensive SEO strategy that increased the organic traffic from targeted keywords, attracting interested patients to the website.

Testimonials

Good to see that we have started getting results on these newly created primary test pages. Keep doing the good work.

Vijay Pashte
Digital Marketing – Lead
Metropolis Healthcare

Results

Jul ’22 – Dec ’22

• Top 10 SOV (Share of Voice) – 135%

  Increased the top 10 SOV from 17% to 40%

• # Ranked KWs – 215%

  Saw an improvement of 215% in top-ranked keywords

• Featured Snippets – 29 Keywords

  Improved the CTR by ranking keywords with high search volume in Featured Snippets

Key Strategies implemented

• I – Keyword Research

  We set out to make an SEO strategy through keyword research that targeted transactional keywords such as “thyroid test cost” and “urine test,” and informational keywords like “high ESR symptoms” and “home remedies for diarrhea.”

• II – Content Strategy

  Accordingly, we made a content strategy for transactional as well as informational keywords through service pages and informational blog posts. We also optimized the content to get keywords with hefty search volumes to rank on Google Featured Snippets.

• III – Local SEO

  We faced keyword cannibalization issues where the primary service pages were competing with the local service pages; for example, “Urine test” competed with “Urine test in Delhi”. Our optimization efforts resolved this issue, and bots began picking the relevant pages for search queries.

• IV – Technical SEO

  We worked on technical ranking signals by optimizing the code, making the website mobile responsive, and adding schema markup for pricing and FAQs. This directly helped in increasing the user experience and organic rankings.

Testimonials

We have seen a significant improvement in organic traffic and a tremendous impact on ROI through these strategies. We are very happy with the pace of work along with the results. They have performed well.

Rohit Aggarwal
CEO & Founder
Koenig Solutions

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