Increased Sales By 442% For Get My Books (An Online Bookstore) In 6 Months

Increased Sales By 442% For Get My Books (An Online Bookstore) In 6 Months

Get My Books, a rapidly growing e-commerce store dedicated to selling school, non-fiction, and fiction books, entrusted Techmagnate to increase its online visibility and attract customers. Keeping the objectives in mind, we acted strategically and planned on growing the store organically through Ecommerce SEO.

To execute this strategy, we added more depth to the website architecture, product categories, product descriptions, keyword targeting, and so on. Collectively, these efforts resulted in a substantial increase in keywords rankings, compounding the organic traffic, and since the users found the website and its products organically, the sales increased.

The Challenges

The project presented a range of challenges. First, the website grappled with limited organic visibility, struggling to secure rankings for competitive and relevant keywords. Technical hurdles further compounded the situation, with issues like URL structure and crawl errors, all of which impeded efficient indexing and ranking of web pages on search results.

The absence of structured data markup was yet another obstacle that curtailed the website’s ability to leverage the potential of rich snippets and improved the appearance of search results. Lastly, on-page optimization elements like meta tags and headings and the inadequate content quality on numerous product pages contributed to the complexity of the challenge at hand.

Results

Sep ’22 vs Mar ’23

  • Keyword Rankings: 276%

    Enhanced website’s visibility for diverse search queries

  • Organic Traffic: 267%

    Increased organic visits to the store

  • Share of Voice [Top 5]: 104%Downwards arrow in positive manner

    Solidified brand’s presence in the target keyword universe

  • Leads Growth: 678% Downwards arrow in positive manner

    Increased the volume of organic leads

Key Strategies implemented

  • Technical Errors Resolution:

    First, we conducted an audit of the website using specialized auditing software like Semrush and Screaming Frog. Through this, we rectified all the crawling and indexing issues to all the relevant pages that appeared in search results. We also ensured a greater browsing experience for users by fixing the loading errors.

  • Website Structure Improvement:

    Second, we optimized the website’s structure and content. First, we undertook URL restructuring to improve search engine visibility and user navigation. Simultaneously, on-page optimizations, including meta tags and headings, were performed to align with best practices.

  • Visibility Enhancement:

    To enhance visibility and user engagement, we enriched over 51,000 product pages via Programmatic SEO. This improved the product’s appearance in search results. We also increased traffic to the product pages by doing Image SEO for 51,00 images.

  • Expanded Reach and Exposure:

    All the preceding strategies helped expand the product reach and exposure, and these were to achieve our objectives. Rich results made the results look compelling enough for more users to click. Also, integration with Google Merchant Center enabled the product display on Google Shopping Center.

Abhishek Garg

Request a Call back Now
Fields marked with an asterisk (*) are required
Our Key Clients
Airtel is a key client of Techmagnate Bajaj Finserv is a key client of Techmagnate Mahindra is a key client of Techmagnate Reliance is a key client of Techmagnate
View All  
Latest News
Techmagnate CEO Moderates E4M Events’ Panel Discussions

New Delhi, July 7, 2023: Techmagnate’s CEO, Sarvesh Bagla, recently attended the D2C Revolution: Summit & Awards 2023 hosted by Exchange4media. The event’s core theme was Marketing of D2C Brands and Expanding the D2C Universe. The Exchange4media event celebrated and honored some of the brightest ecommerce & D2C brands that demonstrated exceptional marketing strategies to […]...

21, Aug 2023
Digital Agency Techmagnate Named Google Premier Partner 2023

Techmagnate, a leading Digital Marketing Agency in India, has once again earned the Google Premier Partner status in 2023. This designation is reserved for the top 3% of all Google Partners with a proven track record of success and expertise in Client Growth, Google Adwords Product Certifications, and Annual Ads Spend.  Click here to read more. Abhishek Garg...

17, Apr 2023
Top Digital Marketing Agency Techmagnate Announces 105 New Job Openings across All Digital Verticals: And It’s Just Getting Started

October 19, 2022: Techmagnate is a top digital marketing agency based out of New Delhi, and as part of realizing its targets over the next few years, has been hiring fresh talent at a staggering pace. Recently, the largest SEO company in India announced 105 new job openings that are set to be completed by […]...

19, Oct 2022
Check Latest News  
Request a Call back Now
Fields marked with an asterisk (*) are required