Overview

Get My Books, a rapidly growing e-commerce store dedicated to selling school, non-fiction, and fiction books, entrusted Techmagnate to increase its online visibility and attract customers. Keeping the objectives in mind, we acted strategically and planned on growing the store organically through Ecommerce SEO.

To execute this strategy, we added more depth to the website architecture, product categories, product descriptions, keyword targeting, and so on. Collectively, these efforts resulted in a substantial increase in keywords rankings, compounding the organic traffic, and since the users found the website and its products organically, the sales increased.

The Challenges

The project presented a range of challenges. First, the website grappled with limited organic visibility, struggling to secure rankings for competitive and relevant keywords. Technical hurdles further compounded the situation, with issues like URL structure and crawl errors, all of which impeded efficient indexing and ranking of web pages on search results.

The absence of structured data markup was yet another obstacle that curtailed the website’s ability to leverage the potential of rich snippets and improved the appearance of search results. Lastly, on-page optimization elements like meta tags and headings and the inadequate content quality on numerous product pages contributed to the complexity of the challenge at hand.

Results

Sep ’22 vs Mar ’23

• Keyword Rankings: 276%

  Enhanced website’s visibility for diverse search queries

• Organic Traffic: 267%

  Increased organic visits to the store

• Share of Voice [Top 5]: 104%

  Solidified brand’s presence in the target keyword universe

• Leads Growth: 678% 

  Increased the volume of organic leads

Key Strategies implemented

• Technical Errors Resolution:

  First, we conducted an audit of the website using specialized auditing software like Semrush and Screaming Frog. Through this, we rectified all the crawling and indexing issues to all the relevant pages that appeared in search results. We also ensured a greater browsing experience for users by fixing the loading errors.

• Website Structure Improvement:

  Second, we optimized the website’s structure and content. First, we undertook URL restructuring to improve search engine visibility and user navigation. Simultaneously, on-page optimizations, including meta tags and headings, were performed to align with best practices.

• Visibility Enhancement:

  To enhance visibility and user engagement, we enriched over 51,000 product pages via Programmatic SEO. This improved the product’s appearance in search results. We also increased traffic to the product pages by doing Image SEO for 51,00 images.

• Expanded Reach and Exposure:

  All the preceding strategies helped expand the product reach and exposure, and these were to achieve our objectives. Rich results made the results look compelling enough for more users to click. Also, integration with Google Merchant Center enabled the product display on Google Shopping Center.