Overview

Bajaj Finserv, a leading NBFC in India, launched Mutual Funds as a new line of business. As the SEO agency on record, Techmagnate was entrusted with building this category from the ground up. We needed to create visibility, credibility, and engagement in a highly competitive landscape.

Within one fiscal year (FY24–FY25), we achieved exceptional results: a 22.6x rise in leads and a 21x surge in organic traffic, positioning Bajaj Finserv among India’s top mutual-fund platforms.

Challenges

When we began, the Mutual Funds section had no digital presence on the Bajaj Finserv website. We faced stiff competition from established AMCs, limited time to deliver results, and ambitious growth targets for rankings, traffic, and conversions.

We were handed a clear mandate, i.e. to launch fast, rank high, and dominate SERPs against industry heavyweights.

Strategies Implemented

• Enhanced User Experience: We built an intuitive Mutual Funds Tracker featuring real-time fund performance, side-by-side comparisons for multiple funds, and personalised investment recommendations. This tool became the central hub for user engagement and conversion.
• Deployed Programmatic SEO: A sophisticated architecture generated 1,200+ interlinked pages, targeting long-tail queries and improving crawl depth, thereby establishing strong topical authority.
• Content & Conversion Assets: We prioritised creating helpful, user-focused content that addressed customer needs at every stage of the funnel. We created educational blogs, SIP calculators, and investment tools to answer user queries and drive conversions, aligning with Google’s helpful-content focus.

Results

FY23:24 – FY24:25

In under 12 months, Techmagnate delivered: