Bajaj Finserv’s Bike Insurance Triumph with a 307% Surge in Organic Sessions

Key Strategies Implemented

• Comprehensive Keyword Analysis: We explored a wide range of queries, both long-tail and short-tail, utilizing tools, surveys, and industry insights to compile a comprehensive list of user queries. Our strategy involved understanding user intent and analyzing competitor approaches to ensure that each chosen keyword was tailored to specific topics, giving relevant information to the target audience.
• Optimization of New & Existing Pages: We optimized the content on our new and existing pages to cater to specific user needs and created structured content to rank on high search volume keywords like ‘bike insurance,’ ‘two-wheeler insurance,’ and ‘two-wheeler insurance renewal.’ We also linked internal pages in accordance with the user journey.
• Improved User-Friendliness of the Website: We created a web template to ensure a better user experience on the site.We took a close look at the data and found that most of the traffic was coming in from smartphones. Consequently, we made the site faster and more user-friendly on phones while adding reviews, ratings, and special highlights in order to increase engagement and reinforce trustworthiness.
• Build Quality Links: This strategy involved acquiring high-quality backlinks from reputable sources. By doing so, we improved the site’s authority and credibility against competitors, boosting its standing in search engine rankings!