Overview

A Non-Banking Financial Institution engaged in consumer and MSME financing entrusted Techmagnate to increase the number of loan inquiries through organic search. Techmagnate executed a comprehensive Enterprise SEO campaign. Over the course of the campaign, the NBFC witnessed a staggering increase in loan inquiries through Google.

The Challenges

The BFSI sector in India is highly competitive, with numerous financial institutions, including banks and NBFCs, vying for the attention of the same target audience. The client’s main focus was to promote very specific financial products (Business, Salary, and Personal Loans).

Leveraging our expertise and deep understanding of the industry, we set a clear objective – to enhance the online visibility of the NBFC’s specific products and services. We refined our keyword targeting so that only potential customers/borrowers would visit the website. Once that happened, we were able to turn these organic visitors into valuable leads and customers.

Results

May’22 vs May’23

• Ranked KWs (Top 10): 809%

  Ranked 418 keywords (from 46) in the top 10 search results

• Top 10 SV: 8640%

  Increased the NBFC’s dominance in the top 10 search results

• Website Traffic: 201%

  Increased website traffic by 201%

• Leads: 944% 

  Increased the number of leads (potential loan applicants)

Key Strategies implemented

• New Page Addition:

  We identified opportunities for adding new pages to the website related to loans, like salary-based loans and credit score, after a comprehensive review of the market and competitors. This approach allowed us to promote the NBFC’s financial products.

• SEO Copywriting:

  We researched the search behavior of loan seekers on Google and identified the most popular topics. Keeping customer interest in mind, we developed an SEO-led content marketing strategy and began publishing informative blog posts. We further promoted these blogs through social media platforms, newsletters, and online communities.

• Loan Form Optimization:

  We optimized the loan forms by reducing the number of required fields to make the loan processing frictionless. Furthermore, we strategically placed these forms on high-traffic landing pages and popular sections on the website, which led to a significant increase in the number of leads.

• Content Marketing:

  We contacted websites and influencers in the BFSI space to promote the NBFC’s financial products and gain quality backlinks through content promotion. Our strategy focused on partnering with authoritative websites and providing quality content to ensure long-term organic search success for the website.