Overview

Stoxkart is a digital stock trading and investment platform launched by SMC Global, a leading financial services firm in India. It enables users to trade in equities and intraday segments through a mobile-first app experience. The platform offers subscription-based plans designed for active traders seeking simplified pricing and flexible trading options.

Objectives

The mandate was to scale subscriptions for the new intraday plan, increase the overall number of app users, and build an efficient acquisition funnel for a new offering. App installs and in-app subscription actions were driven via Meta and Google, enabled by targeted PPC services.

Key strategies implemented

• App-first subscription positioning
  Campaigns were structured around app installs with clear subscription intent embedded into the messaging. Creatives communicated the intraday plan value, helping users understand the benefit before engaging with the app.
• Behaviour-led creative optimisation
  Creative formats and messaging were aligned to active trader behaviour and intraday usage patterns. Iterative testing focused on identifying signals associated with higher subscription propensity, improving post-install conversion quality.
• High-intent app acquisition through search and app campaigns
  Campaigns focused on capturing users actively searching for intraday trading and trading apps. App campaigns were optimised to prioritise users with a higher likelihood of completing subscription actions after installation.
• 4. Keyword and funnel alignment for new plan adoption
  Keyword structures and ad messaging were aligned closely with the intraday plan positioning. This ensured consistency between user intent, ad promise, and the in-app experience, supporting faster adoption at scale.

Results

(FY’25 Q2 – Q3)