Important Alert:
Digital Marketing
Our client is one of India’s leading eye care providers, known for advanced treatments and a strong network of clinics across the country. The brand offers services across cataract, LASIK, retina, and other specialised eye care treatments. With rising competition, the client reached out to Techmagnate, the leading healthcare digital agency, to drive consistent patient acquisition while maintaining cost efficiency.
The engagement focused on scaling lead generation while improving cost efficiency and conversion quality across key eye care treatments. The goal was to increase qualified leads, strengthen appointment bookings and walk-ins, and improve overall funnel performance through strategically executed PPC services.
To achieve the desired scale and efficiency, a structured and data-driven PPC approach was adopted. The focus was on improving targeting, refining tracking, and continuously optimising campaigns for better performance.
Campaigns were executed across Google Ads and Meta Ads to capture both high-intent users and those in the consideration stage, ensuring steady growth across the funnel.
Paid Media Budgets were allocated based on city-level performance. High-performing locations were prioritised to maximise efficiency and conversions.
Different audience segments were tested, including demographics, interests, and intent signals. High-converting segments were scaled to improve performance.
Tracking was refined across leads, appointments, and walk-ins. This enabled better visibility into actual business impact.
Ad creatives and messaging were refreshed regularly to reduce fatigue and maintain engagement, especially for high-intent treatments.
(Aug 2025 – Nov 2025)
| Leads | Increased by 463% |
| Appointments | Increased by 344% |
| Cost Per Lead (CPL) | Reduced by ~9% |
| Improvement in walk-ins and overall conversion rates | |
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