The Client:

NewU is an FMCG venture of Dabur that has created a significant presence for itself in the Indian beauty and lifestyle industry through a national network of brick-and-mortar storefronts established across 22 cities in the country.

The NewU product line includes cosmetics, skin care products, hair care, fragrances, men’s grooming products and other lifestyle products.

The Challenge:

Already an established presence on the Indian retail map, NewU wanted to make in-roads into the ecommerce space as well. However, the brand faced tough competition because other brands held a significant market share in the lifestyle vertical.

NewU also faced significant challenges vis-à-vis their website design and usability.

The Solution:

Techmagnate suggested an overhaul of NewU’s online presence and we presented them with a comprehensive plan to be rolled out in three stages.

Phase 1 was related to a complete redesign of their existing ecommerce website. In Phases 2 and 3, we would begin extensive SEO activity along with beginning paid campaigns for NewU through Facebook and Google AdWords.

The Result:

Working with NewU demonstrated to us very clearly that a concerted effort rolled out through an organized and focused manner can achieve results that exceed all expectations.

In an extremely short span of 5 months (February – July 2015), we have seen the following results:

• Approximately 200% increase in overall traffic.
• The number of new visitors to the site increased by 183%.
• Page views increased by 152%.
• Bounce rate decreased by 11%.

In the same span of time, we had also achieved the following:

Learnings

We were able to achieve remarkable market penetration in a competitive space in an extremely short time. We were also able to drive traffic and increase sales with limited ad budgets. Bottom-line: efficiency is key for success.